CrakRevenue and ClickFlare Integration Guide

• The offer URL sends the ClickFlare click ID to CrakRevenue in aff_sub.
• The postback URL sends it back to ClickFlare with every conversion, together with the payout and a transaction ID.

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How the data flows

Ad click
  → https://trk.yourdomain.com/cf/r/CAMPAIGN?...
     (ClickFlare records the click and generates the click ID)
  → [optional lander → CTA uses the ClickFlare click URL]
  → https://your-crakrevenue-tracking-link.com/?...&aff_sub=CF_CLICK_ID
     (CrakRevenue stores the ClickFlare click ID in aff_sub)
  → Visitor signs up or buys on the advertiser's page
  → CrakRevenue fires your postback:
     https://trk.yourdomain.com/cf/cv?click_id=CF_CLICK_ID&payout=4.50&txid=CRAK_TRANSACTION-GOAL
     (ClickFlare matches the conversion to the original click)

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What you’ll need

• An active ClickFlare account with your own tracking domain set up. Shared domains get flagged by networks and blocked by browsers. See Tracking domains.
• A CrakRevenue affiliate account, with the offer’s terms accepted. CrakRevenue only gives you a tracking link after you click Agree on the offer.
• For a global postback: a message to CrakRevenue support or your affiliate manager. Offer postbacks you add yourself.

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What the CrakRevenue template contains

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Setup

1

Set up your own tracking domain

Add a custom tracking domain before anything else, for example trk.yourdomain.com. The postback URL is built on this domain, so changing it later means updating the postback on every CrakRevenue offer too, or asking support to change your global postback. See Tracking domains.

2

Report conversions by postback time

Go to Settings → General Settings and set Conversion registration time reporting to Postback Timestamp.CrakRevenue reports a conversion on the day it happened. With the default Visit Timestamp, ClickFlare reports it on the day of the original click, so a DOI or a sale that comes in days later lands on a different date in each platform. See Conversion registration time.

This is an account-wide setting. It changes the date conversions are reported on for every campaign.

3

Create the campaign

Go to Campaigns → New Campaign, choose Redirect tracking, pick your traffic source and select your tracking domain. See Creating a campaign.

4

Create the CrakRevenue affiliate network

While creating the offer for the campaign, create a new affiliate network in its Affiliate Network field. You can also create it first under Affiliate Networks → + New. Either way:

1. Search for CrakRevenue and pick the CrakRevenue template.
2. Keep the name, or add your account to it if you run more than one.
3. Check that Transaction ID is {transaction_id}-{goal_id}.
4. Leave Event Type empty.
5. Under Conversion tracking, select your own Tracking Domain and keep S2S Postback URL as the tracking method.
6. Set Payout currency to the currency your CrakRevenue account is paid in.

ClickFlare builds the postback URL from these fields:

https://trk.yourdomain.com/cf/cv?click_id={aff_sub}&payout={payout}&txid={transaction_id}-{goal_id}

Copy the postback URL and save the network.

5

Get the offer's tracking link from CrakRevenue

In CrakRevenue, go to Offers, find the offer and open it. Accept its terms with Agree. The link generator, Link Customization, then builds your tracking link. In it you can:

• pick an auto-optimized landing page or choose one yourself,
• pick creatives,
• add a source and Sub IDs. Values you type there appear in the link.

Either type {cf_click_id} into the first Sub ID field, or leave the sub IDs empty and add the click ID in ClickFlare in the next step. If you type it here, check that the generated link contains aff_sub={cf_click_id}. If the value lands in another parameter, such as aff_sub2, change the template’s Click Id to match, for example {aff_sub2}.

6

Create the offer in ClickFlare

In the offer form:

1. Name the offer.
2. Select the CrakRevenue affiliate network you just created.
3. Paste the CrakRevenue link into Offer URL. If it doesn’t have aff_sub yet, add &aff_sub={cf_click_id} at the end, or ?aff_sub={cf_click_id} if the link has no ?:

https://your-crakrevenue-tracking-link.com/?...&aff_sub={cf_click_id}

If you pasted the link without aff_sub, you can turn on Append Click ID to Offer Url instead. ClickFlare then adds aff_sub={cf_click_id} from the template. Use one or the other, not both, and leave the toggle off if the link already has aff_sub from the Sub ID field.

Write {cf_click_id} with braces. Without them CrakRevenue stores the literal text cf_click_id, the postback returns that text, and the conversion cannot be matched to a click.

Set the payout to Auto so ClickFlare uses the payout value from the postback. Payouts differ per goal on Multi-CPA offers and per sale on RevShare, so a fixed payout would be wrong.

7

Add the postback in CrakRevenue

Back in CrakRevenue, open the same offer and expand Postbacks options. Then:

1. Leave Goal on Default. On offers with several goals, see Offers with several goals first.
2. Choose https if your tracking domain has SSL, otherwise http.
3. In Type your postback URL here, paste the rest of the ClickFlare postback URL, without the https:// part. Add Optional Variables inserts CrakRevenue macros if you want to add more, for example &param1={offer_id}.
4. Click Create Postback.

Offer postbacks are self-serve: you add them yourself, offer by offer. For one postback on all your offers, see Offer postback or global postback.

8

Add a lander (optional)

If you send traffic through a lander before the offer, the lander’s CTA must use the ClickFlare click URL, not the CrakRevenue link. ClickFlare then adds the click ID when it redirects to the offer. See Paths with landers and offers.

9

Save the campaign and launch

Save the campaign, copy the campaign URL from the Tracking tab and use it in your ads. Before you spend money on traffic, run the checks in Verify the setup.

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Offer postback or global postback

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Why the transaction ID includes the goal

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RevShare and repeat purchases

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Offers with several goals

• Start with Goal on Default, which is what CrakRevenue’s own instructions say. With txid={transaction_id}-{goal_id}, each goal that fires arrives as its own conversion, and the payout tells them apart.
• If DOI or PPS conversions don’t reach ClickFlare, the default postback isn’t firing for those goals. Add one postback per goal: open Postbacks options again, pick the goal in Goal, and paste the same URL.
• To report each goal as its own column in ClickFlare, give each goal’s postback its own &ct= and a custom conversion parameter at the end:

https://trk.yourdomain.com/cf/cv?click_id={aff_sub}&payout={payout}&txid={transaction_id}-{goal_id}&ct=doi

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Pending and rejected conversions

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Verify the setup

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Troubleshooting

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FAQ

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