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Reacheffect traffic source template Reacheffect is a self-serve and managed ad network running since 2014. It sells popunder, push, in-page push, native, banner, interstitial, domain redirect, in-stream video and Telegram Mini Apps traffic, and lets you pick the exact sources your campaigns run on. This guide sets up Reacheffect as a traffic source in ClickFlare. It covers passing Reacheffect’s click data into your reports and sending conversions, with payout, back to Reacheffect so its statistics and SmartCPA bidding work from the same numbers as ClickFlare. You do everything from the campaign editor. The Reacheffect traffic source is created inline, without leaving the campaign.

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At a glance

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How it works

1

Reacheffect sends the click

A visitor clicks or sees your ad. Reacheffect opens your ClickFlare campaign URL and fills in its macros: a unique click ID in clickId, the price in cost, plus the campaign, ad, source, zone, publisher and other details.
2

ClickFlare stores the Reacheffect click ID

ClickFlare saves the value of clickId as the visit’s External ID, records the cost, and redirects the visitor to your lander or offer.
3

The conversion reaches ClickFlare

Your affiliate network or store posts the conversion back to ClickFlare, matched on the ClickFlare click ID.
4

ClickFlare posts it back to Reacheffect

ClickFlare calls Reacheffect’s conversion URL, replacing {external_id} with the stored Reacheffect click ID and {payout} with the revenue. Reacheffect matches it to the original click, ad and source.
The mirror to keep straight: in the campaign URL you write ClickFlare’s parameter (clickId) and Reacheffect’s macro ({tracking}). The template does this for you. In the postback URL you write Reacheffect’s parameter (cid) and ClickFlare’s token ({external_id}).

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Before you start

  • Set up your own tracking domain. Run the campaign and the postback on your own custom domain. Shared domains get flagged by networks and blocked by browsers. See Custom Domains.
  • Have an offer ready in ClickFlare, and its affiliate network set up to post conversions back to ClickFlare. See Creating an Offer and Adding an Affiliate Network.
  • Create a conversion type in Reacheffect. Open Tracking in the sidebar, then the Conversion Tracking tab. Each conversion type has a letter (A, B, C…) and a name you choose, for example Sale or Deposit. Switch it Active. Note its letter: you enter it in ClickFlare in Step 2, together with your account ID from the More Info dialog.
  • Decide which conversions Reacheffect should receive. SmartCPA optimizes on what you send. If your funnel has several steps (sign-up, then deposit), decide now whether to send one event or several. See Tracking several events.

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Step 1 – Create the campaign and the Reacheffect traffic source

  1. Go to Campaigns and click New.
  2. In Traffic Source, open the dropdown and click + New Traffic Source.
  3. Type reacheffect in the search box and select the Reacheffect template.
  4. Enter a Name, for example Reacheffect.
  5. Leave Cost currency on USD unless your Reacheffect account is billed in another currency.
The template fills in the Parameters table for you: The Reacheffect template's Parameters table in ClickFlare, with Reacheffect's macros pre-filled Each tracking field becomes a column you can group reports by. Source is the one you will use most. Reacheffect calls source ID “the main optimization lever”: whitelist the sources that convert and exclude the rest on the campaign’s Filters step. Zone and Domain let you go one level deeper, down to the placement. Every token matches Reacheffect’s current macro list. The macros also appear as clickable chips under the Destination URL field of any ad form in Reacheffect, if you want to compare.
Don’t remove the external_id row. Without Reacheffect’s click ID in the campaign URL, Reacheffect cannot match conversions and rejects them as “Unknown or expired click ID”. The parameter name clickId is ClickFlare’s side and can stay. What matters is that Reacheffect replaces {tracking} with a real ID.
To pass more Reacheffect data, click Add Parameter, give it a name and parameter, and enter the Reacheffect macro as the TS Token. ClickFlare assigns the next free tracking field. Useful ones from Reacheffect’s list: {lang} (browser language) and {ispid} (the visitor’s ISP).

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Step 2 – Set up the postback

The postback is what sends conversions to Reacheffect. It lives on the traffic source, so every campaign that uses this Reacheffect traffic source sends conversions the same way.

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What the template gives you

  1. Back in the New Traffic Source form, scroll to Passing conversion info to traffic source.
  2. Turn on Traffic source postback URL. The template’s postback appears:
The Traffic source postback URL switched on, showing the Reacheffect template's postback Its parameters:

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Find your account ID and conversion type in Reacheffect

  1. In Reacheffect, open Tracking in the sidebar, on the Conversion Tracking tab.
  2. Click More Info on the conversion type you created.
  3. The dialog shows your conversion URL with your account ID in pid and the type letter in conv_type.

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Fill them in on the traffic source in ClickFlare

  1. In the postback field, replace REPLACE_WITH_ACCOUNT_ID with your account ID from the dialog.
  2. If your conversion type isn’t A, change conv_type=A to its letter.
  3. In the dropdown on the left, choose the ClickFlare event that should fire the postback. Keep Conversions to send every conversion. If your final action is a custom conversion (for example deposit), choose that instead.
  4. Click Save. You are back in the campaign editor with the Reacheffect traffic source selected.
Replace REPLACE_WITH_ACCOUNT_ID before you launch. Left as it is, Reacheffect rejects every conversion as “Wrong account ID”. Copy the ID from the More Info dialog instead of typing it.
Because the template sends amount={payout}, Reacheffect reports show revenue and ROI per source, not just conversion counts. To learn what each postback token does, see How to Configure a Traffic Source S2S Postback URL.

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Step 3 – Finish the campaign and copy its URL

  1. Name the campaign.
  2. Set the Cost Model to Not Tracked, so ClickFlare uses the cost Reacheffect passes. See Cost.
  3. Choose Redirect or Direct tracking. Redirect is the usual choice for popunder, push and banner traffic.
  4. Click Next and, on Destination, add your lander (optional) and your offer.
  5. Save, open Tracking, select your own tracking domain and copy the campaign URL.
The campaign URL already contains every Reacheffect macro from the template, for example clickId={tracking} and source={subid}. If you use a lander, its call-to-action must link to the ClickFlare click URL, not to the offer directly. Otherwise the visit reaches the offer without a ClickFlare click ID, and the conversion cannot be traced back to Reacheffect. See Creating a Campaign in ClickFlare.

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Step 4 – Create the campaign in Reacheffect

  1. In Reacheffect, create a campaign. On the Basic step choose the ad type and the payment type: CPM for popunder, banner, interstitial, video and redirects; CPC for push, in-page push and native.
  2. Set the daily budget, a bid at or above the minimum for your GEOs, and your targeting.
  3. Add an ad and paste the ClickFlare campaign URL as its Destination URL.
  4. Save. The campaign goes to moderation, normally within one business day.
Paste the URL exactly as ClickFlare gives it. Reacheffect replaces each macro when the ad is clicked or shown.

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Step 5 – Test the integration

Reacheffect recommends one test conversion before you scale.
  1. Click your own ad, or open the campaign URL with real values, and confirm the visit appears in ClickFlare with an External ID filled in. If it shows {tracking} as text, Reacheffect didn’t replace the macro: check that you pasted the campaign URL into the ad’s Destination URL exactly as ClickFlare gives it.
  2. Complete the offer the way a real visitor would, or fire a test conversion through your affiliate network.
  3. In ClickFlare, go to Logs → Postback Status and filter by the campaign. A successful request to Reacheffect’s conversion URL confirms ClickFlare sent it.
  4. In Reacheffect, open Statistics and check that the Conversions column fills. If it doesn’t, open the Rejected Postbacks tab under Tracking:

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Tracking several events

Reacheffect counts each event as its own conversion type. Create one type per event, for example A for a sign-up and B for a deposit. Each gets its own postback, identical except for the conv_type letter:
  1. In ClickFlare, create a custom conversion for each step, for example signup and deposit.
  2. On the Reacheffect traffic source, click + Another postback URL once per extra event.
  3. Paste the template’s URL into each, with your account ID, and set its letter. Map each postback to its ClickFlare event: signup to the conv_type=A URL, deposit to conv_type=B.
  4. Test each event and check it in Reacheffect’s Statistics.
  • By default, only one conversion per click is counted within 24 hours. Repeat postbacks with the same click ID are rejected as duplicates.
  • Tick Allow repeats on a conversion type for revshare or rebill events, where the same click keeps paying.
  • A conversion type must be Active, or its postbacks are rejected.
  • Postbacks are attributed to the click, not the session. A deposit days after the click still counts, as long as the click ID is the same.
If Reacheffect should only learn from your final sale, keep a single postback and map it to that event. Earlier steps (sign-ups, add to carts) still show in ClickFlare. They just don’t reach Reacheffect.To send a postback only for some conversions, for example only those above a certain payout, use Event filter under the postback to add conditions.
SmartCPA is a bidding mode on popunder and banner campaigns. It adjusts bids toward a target cost per conversion, using the conversions your postback sends. Send the event you want to optimize toward, and keep sending it consistently.

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Cost

The template passes cost per click. The cost row sends {paid}, Reacheffect’s macro for what you paid for this click or impression, and ClickFlare records it as the visit’s cost. On the campaign, set the Cost Model to Not Tracked so ClickFlare uses the cost passed in the URL.
On CPM formats (popunder, banner, interstitial, video, redirects) Reacheffect charges per thousand impressions. Check a few visits after launch: if {paid} carries the CPM rate rather than the price of one impression, ClickFlare’s cost will be inflated 1,000 times.
If the cost macro doesn’t work for your format, switch the Cost Model to CPC and enter your bid as the cost. On CPM formats (popunder, banner, interstitial, video, redirects), enter your CPM bid divided by 1,000. A popunder impression is roughly one visit. ClickFlare has no cost integration for Reacheffect. When the recorded spend differs from your Reacheffect spend, correct it with a manual cost upload. See Cost Models.

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Delayed revenue

If you run search arbitrage (RSOC or AFD) behind Reacheffect, the feed reports revenue hours or days after the click. To pass that revenue to Reacheffect once it arrives, see Sending Delayed Revenue to Traffic Sources.

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Troubleshooting

  • Traffic source postback URL is off on the Reacheffect traffic source.
  • Disable sending postbacks to traffic source is on in the campaign.
  • The postback is mapped to a different event than the one the conversion logged. Check Logs → Event Logs.
  • Check Logs → Postback Status: a failed request shows the error or the status code returned.
Open the Rejected Postbacks tab under Tracking. It lists every refused call with its reason. The usual one is “Unknown or expired click ID”: the External ID in ClickFlare is empty or contains the macro as text. Check that the external_id row still sends {tracking} and that the postback sends cid={external_id}. “Wrong account ID” means pid still says REPLACE_WITH_ACCOUNT_ID or is mistyped.
Reacheffect leaves macros it doesn’t recognize in the URL, and some macros are empty for some formats or sources. If you edited a TS Token, compare it with the chips under the ad’s Destination URL field. See Traffic Source Tokens Arriving Empty.
For the general checklist, see Conversions not showing.
FREQUENTLY ASKED QUESTIONS
Q1: Can I use the same Reacheffect traffic source for all my Reacheffect campaigns?
A1: Yes. The postback is set once on the traffic source and every campaign using it sends conversions the same way. Create a second Reacheffect traffic source only if a campaign needs a different postback, for example a different conversion type.
Q2: Why is it clickId in the campaign URL and cid in the postback?
A2: They are two halves of the same value. ClickFlare reads Reacheffect’s click ID from its own clickId parameter. Reacheffect expects it back in its own cid parameter. Only the macro value matters on the campaign URL side.
Q3: Reacheffect has guides for Voluum, Binom and other trackers, but not ClickFlare. Is that a problem?
A3: No. Every guide follows the same pattern: put the click ID macro in the tracker’s external ID parameter, and send it back in cid. In ClickFlare that token is {external_id}.
Q4: Should I use Redirect or Direct tracking with Reacheffect?
A4: Redirect is the usual choice and works with every Reacheffect format. Use Direct only if Reacheffect must see your lander’s domain as the destination. See Direct Campaign Tracking.

Traffic source postbacks

Every token you can use in a postback.

Custom conversions

Split sign-ups and deposits into separate events.

Cost models

How CPC, CPA and RevShare costs are calculated.

Conversions not showing

The general checklist when postbacks don’t arrive.