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AdSpyglass traffic on Traforama,tracked spot by spot
ClickFlare's AdSpyglass template works for Traforama campaigns. It captures the Adspyglass click ID, referrer URL and domain, spot ID and server node on each click. Conversions go back by S2S postback with your suid and payout, so Traforama's Auto CPA learns from your real results.
Replace REPLACE_WITH_SUID with your Traforama suid.
Pop & display network
Up to 10 events
S2S postback
Build Traforama spot lists from real conversions
Domain and spot reports
ref_domain and spot_id land in their own columns, so you can feed Traforama's Only selected spots or Exclude selected spots lists.
Auto CPA with real data
Traforama's Auto CPA only works once conversion tracking is set up. The postback gives it every conversion, with payout in cpa.
Funnel steps kept apart
Traforama separates events with c=1 to c=10. Map each ClickFlare custom conversion to its own number, such as lead and purchase.
How it works
From ad click to profit per campaignattributed revenueattributed salesa matched conversion
01
Your ad
Visitor clicks
Ad on AdSpyglass
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your offer
Conversion
Lead, sale or custom event
04
ClickFlare
Sent back to AdSpyglass
Through the Conversion API or postback
05
Cost API
Spend pulled in
AdSpyglass cost matched to each campaign
01
Your ad
AdSpyglass click
Macros fill the tracking URL
02
ClickFlare
Click recorded
Zone, site and device data stored
03
Offer or lander
Visitor converts
On your page or the offer
04
ClickFlare
Conversion logged
With payout and event type
05
Postback
Reported to AdSpyglass
So its optimization sees the result
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your article
Keyword block
Click ID passed to the feed
04
Results page
Paid click
Conversion fired to ClickFlare
05
AdSpyglass API
Revenue matched
Pulled on a schedule and reconciled
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
cf_click_id passed to the offer
03
AdSpyglass
Offer or call
The network tracks the action
04
AdSpyglass
Conversion
Lead, sale, call or rebill
05
Postback
Payout in ClickFlare
Matched to the original click
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
AdSpyglass
Store or funnel
Click ID kept through checkout
04
Events
View, cart, checkout
Each step tracked
05
ClickFlare
Purchase recorded
Order value matched to the ad
Pop & display network
Click ID in the path, suid in the query
Traforama fills %ID% into the campaign URL. ClickFlare stores it as the External ID. On conversion, ClickFlare puts that ID in the postback path after /api/click/ and adds your suid, the conversion number and the payout.
%ID% in the URL, {external_id} in the path
c sets the event number, 1 to 10
cpa={payout} sends the conversion price
Today, one campaign
example
Spend pulled from AdSpyglass
cost
$412.30
Conversions recorded
today
38
Sent back to AdSpyglass
per event
38/38
Profit
campaign
$227.70
Example numbers. Cost and conversions sit in the same report row.
Captured on every AdSpyglass click
key macros
%ID%, %REF%, %REFDOMAIN%, %SPOTID%, %NODEID%
captured
From the AdSpyglass template in ClickFlare. Use them as report columns and rules.
Revenue for one click
example
Paid click
day 0
$0.00
First revenue pull
+1h
$0.41
Scheduled updates
next days
$0.58
Final pull
last sync
$0.62
Example amounts. Sync timing for AdSpyglass is in the facts above.
Events for one click
example
Lead
day 0
$0.00
Sale
day 0
+$40.00
Upsell
day 1
+$15.00
Refund
day 9
−$15.00
Example events. Each one arrives by postback and is matched to the click.
One visitor's path
example
Product view
step 1
—
Add to cart
step 2
—
Checkout
step 3
—
Purchase
step 4
$68.00
Example order. Each event is tied to the ad that brought the visitor.
5
Macros in the template
10
Conversion events max
2.3B
Events tracked
Setup
Connected in four steps
You need a Traforama advertiser account and your suid, a ClickFlare account with your own tracking domain, and an offer.
Copy your suid from Traforama In Traforama, open Campaigns → Conversion tracker, then the S2S Postback URL tab, and copy your unique suid.
Add the AdSpyglass traffic source In the campaign editor, click + New Traffic Source and pick the ADSpyglass template. Replace REPLACE_WITH_SUID in the postback with your suid and map it to your event.
Finish the campaign with CPC cost The template passes no cost. Set the Cost Model to CPC with your CPM bid divided by 1,000, or your CPC bid. Add lander and offer and copy the campaign URL.
Create the campaign in Traforama In Campaign list, click Add campaign, set budget and targeting, then Add creative. Paste the ClickFlare campaign URL into Link URL and set your CPM.
{"@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{"@type": "Question", "name": "Does ClickFlare integrate with AdSpyglass?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. ClickFlare's AdSpyglass template captures Traforama's click macros and sends conversions back by S2S postback. Advertisers buy AdSpyglass publishers' traffic through Traforama."}}, {"@type": "Question", "name": "Is this template for AdSpyglass or Traforama?", "acceptedAnswer": {"@type": "Answer", "text": "Both. AdSpyglass is the publisher platform and Traforama is where advertisers buy that traffic. Traforama uses the Adspyglass click ID and macros."}}, {"@type": "Question", "name": "How do I set up the Traforama postback?", "acceptedAnswer": {"@type": "Answer", "text": "Copy your suid from Campaigns → Conversion tracker → S2S Postback URL in Traforama, then replace REPLACE_WITH_SUID with it in the ClickFlare postback."}}, {"@type": "Question", "name": "Can I send more than one conversion event?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. Add a postback per event with + Another postback URL and give each its own c number, from 1 to 10."}}, {"@type": "Question", "name": "Does AdSpyglass pass cost to ClickFlare?", "acceptedAnswer": {"@type": "Answer", "text": "No. The template has no cost row. Use the CPC cost model with your CPM bid divided by 1,000, or your CPC bid on Traforama's CPC model."}}, {"@type": "Question", "name": "Can I build a retargeting audience from converters?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. Traforama supports adding &retargeting=1 at the end of the postback."}}]}
Your Traforama campaigns, tracked to the spot.
Domain and spot data on every click, up to 10 events sent back for Auto CPA. Free 14-day trial and free migration from any tracker.