Google AdSense RSOC revenue,matched to every click

ClickFlare records each paid click on your RSOC results page and pulls revenue from the AdSense API every hour for 3 days, with a final sync at day 10. Revenue lands next to your ad cost, per campaign and per keyword.

AdS
Google AdSense (RSOC)
Related Search for Content
At a glance
How it connects
In-page script + AdSense API
What syncs
Paid clicks, keywords and revenue
Sync schedule
Hourly for 3 days, final sync at day 10
Key parameters
style_id, channel_id, clickid
Works with
Any traffic source, incl. Google Ads via direct tracking
Good to know
RSOC only. AdSense for Domains (AFD) is not covered.
RSOC feed
Hourly revenue sync
Keyword-level data

RSOC revenue you can act on the same day

Revenue tied back to the click

AdSense reports RSOC revenue by country, device and channel, never by click. ClickFlare uses those breakdowns to assign revenue to each click.

See which keywords pay

The script sends the clicked keyword with each conversion, so you can compare keywords by revenue and drop the ones that don't earn.

Numbers that keep settling

AdSense revenue changes after the click. ClickFlare keeps pulling it, so ROI reflects the final figure, not the first estimate.
How it works

From ad click to profit per campaignattributed revenueattributed salesa matched conversion

01
Your ad
Visitor clicks
Ad on Google AdSense (RSOC)
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your offer
Conversion
Lead, sale or custom event
04
ClickFlare
Sent back to Google AdSense (RSOC)
Through the Conversion API or postback
05
Cost API
Spend pulled in
Google AdSense (RSOC) cost matched to each campaign
01
Your ad
Google AdSense (RSOC) click
Macros fill the tracking URL
02
ClickFlare
Click recorded
Zone, site and device data stored
03
Offer or lander
Visitor converts
On your page or the offer
04
ClickFlare
Conversion logged
With payout and event type
05
Postback
Reported to Google AdSense (RSOC)
So its optimization sees the result
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your article
Keyword block
Click ID passed to the feed
04
Results page
Paid click
Conversion fired to ClickFlare
05
Google AdSense (RSOC) API
Revenue matched
Pulled on a schedule and reconciled
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
cf_click_id passed to the offer
03
Google AdSense (RSOC)
Offer or call
The network tracks the action
04
Google AdSense (RSOC)
Conversion
Lead, sale, call or rebill
05
Postback
Payout in ClickFlare
Matched to the original click
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Google AdSense (RSOC)
Store or funnel
Click ID kept through checkout
04
Events
View, cart, checkout
Each step tracked
05
ClickFlare
Purchase recorded
Order value matched to the ad
RSOC feed

One click, revenue that settles over 10 days

A paid click shows $0.00 first. ClickFlare keeps pulling AdSense revenue for that click and updates it in place, so EPC and ROI are right once the numbers settle.
  • Hourly updates for the first 3 days
  • A final sync at day 10 catches late changes
  • Revenue reconciled to the original click
Today, one campaign
example
Spend pulled from Google AdSense (RSOC)
cost
$412.30
Conversions recorded
today
38
Sent back to Google AdSense (RSOC)
per event
38/38
Profit
campaign
$227.70
Example numbers. Cost and conversions sit in the same report row.
Captured on every Google AdSense (RSOC) click
key macros
style_id, channel_id, clickid
captured
From the Google AdSense (RSOC) template in ClickFlare. Use them as report columns and rules.
Revenue for one click
example
Paid click
day 0
$0.00
First revenue pull
+1h
$0.41
Scheduled updates
next days
$0.58
Final pull
last sync
$0.62
Example amounts. Sync timing for Google AdSense (RSOC) is in the facts above.
Events for one click
example
Lead
day 0
$0.00
Sale
day 0
+$40.00
Upsell
day 1
+$15.00
Refund
day 9
−$15.00
Example events. Each one arrives by postback and is matched to the click.
One visitor's path
example
Product view
step 1
—
Add to cart
step 2
—
Checkout
step 3
—
Purchase
step 4
$68.00
Example order. Each event is tied to the ad that brought the visitor.
1h
Revenue sync interval
3 days
Of hourly updates
Day 10
Final revenue sync
2.3B
Events tracked
Setup

Connected in three steps

You need an AdSense account with RSOC enabled and a ClickFlare account.
  1. Add your article page as an offer Create the RSOC article page, the one with the keyword block, as an offer in ClickFlare. Add style_id, channel_id and clickid={cf_click_id} to the URL.
  2. Pass the parameters on and add the script Make sure the keyword block sends style_id, channel_id and clickid to the results page. Then paste the ClickFlare script there with your tracking domain. It fires a conversion on each paid click.
  3. Connect the AdSense API In ClickFlare, open RSOC integrations, pick the Google AdSense template, sign in with your AdSense Google account and select Click as the conversion event.
Offer URL for your RSOC article page
https://yourdomain.com/article?q=query&utm_source=source&utm_campaign={campaign_id}&style_id=REPLACE&channel_id=REPLACE&clickid={cf_click_id}
app.clickflare.com/integrations
AdS
Google AdSense (RSOC)
RSOC feed
Connected
Google AdSense (RSOC) account connected
Signed in from ClickFlare
Cost syncing
Spend matched to campaigns
Conversions sent back
Your chosen events
Google AdSense (RSOC) template selected
Macros pre-filled
Tracking URL in Google AdSense (RSOC)
Click ID captured
Conversions reported
Payout included where supported
Google AdSense (RSOC) connected
Credentials saved in ClickFlare
Conversion event set
Click ID passed to the feed
Revenue syncing
On the feed's schedule
Google AdSense (RSOC) added
Offer URL carries the click ID
Postback set in Google AdSense (RSOC)
Payout and event included
Conversions arriving
Matched to the click
Google AdSense (RSOC) connected
Click ID kept to checkout
Events mapped
View, cart, checkout, purchase
Purchases tracked
Order value in reports
Ready to track
Running Google Ads? Google Ads doesn't allow redirects. Send traffic straight to your article page and add ClickFlare's direct tracking script to it.
Google AdSense RSOC setup guide
Open the guide
In your reports

What you see once it's connected

  • Revenue per campaign
  • Revenue per click
  • Conversions per keyword
  • Revenue by channel and style
  • ROI by traffic source
  • Country and device breakdowns
Use cases

How media buyers run it

Meta or TikTok → article → RSOC

Social to search

Judge each ad on the RSOC revenue it earned, not on clicks.
Google Ads → article → RSOC

Search to search

Use direct tracking on the article page and keep the same revenue matching.
Taboola or NewsBreak → article → RSOC

Native to search

Compare placements by revenue and cut the ones that cost more than they return.
Frequently asked questions

Questions about Google AdSense (RSOC)

No items found.
Setup guides
Google AdSense RSOC setup guide
About RSOC tracking
{"@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{"@type": "Question", "name": "Does ClickFlare integrate with Google AdSense RSOC?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. An in-page script records conversions on the search results page, and an AdSense API connection pulls the revenue."}}, {"@type": "Question", "name": "How often is AdSense revenue updated?", "acceptedAnswer": {"@type": "Answer", "text": "Every hour for 3 days after each conversion, plus a final sync after 10 days to catch late changes."}}, {"@type": "Question", "name": "What happens if I don't pass channel_id or style_id?", "acceptedAnswer": {"@type": "Answer", "text": "ClickFlare can't match those conversions to AdSense revenue, so they show $0 revenue in your reports."}}, {"@type": "Question", "name": "Can I track several RSOC styles in one campaign?", "acceptedAnswer": {"@type": "Answer", "text": "Yes, as long as each conversion carries the correct style_id and channel_id."}}, {"@type": "Question", "name": "Does it work for AdSense for Domains (AFD)?", "acceptedAnswer": {"@type": "Answer", "text": "No. This integration covers RSOC only. AFD uses a different setup."}}, {"@type": "Question", "name": "Can I use my own tracking instead of the ClickFlare script?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. Fire ClickFlare's conversion URL on the paid click with click_id, param10 (channel ID), param11 (style ID) and ct=click. Revenue is then pulled through the API as usual."}}]}