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ClickFlare matches each Impact.com action and its commission to the click, campaign and traffic source behind it, about 15 minutes after the action. One global postback covers every brand, and modifications or reversals update the same conversion.
One global server-to-server postback for all brands
What syncs
Actions and commission, including modifications
How fresh the data is
About 15 minutes after the action
What you can optimize
Brands, sources and landers by real commission
Works with
Every brand program and event type you join
Good to know
Reversed actions still count. ClickFlare doesn't read the status.
Affiliate network
One postback, all brands
Reversals update
Judge Impact.com brands on real commission
One postback for all brands
The global postback covers every brand and event type you work with, so one affiliate network in ClickFlare is enough.
Modifications update in place
When a brand modifies or reverses an action, the new postback replaces the earlier one with the new commission.
Retries never double count
Impact.com retries a failed postback up to 15 times with the same action ID, so ClickFlare still counts it once.
How it works
From ad click to profit per campaignattributed revenueattributed salesa matched conversionautomated actionyour dashboardsclosed revenue
01
Your ad
Visitor clicks
Ad on Impact.com
02
ClickFlare
Click recorded
Every click gets its own ID
03
Your offer
Conversion
Lead, sale or custom event
04
ClickFlare
Sent back to Impact.com
Through the Conversion API or postback
05
Cost API
Spend pulled in
Impact.com cost matched to each campaign
01
Your ad
Impact.com click
Placement, device and country come along
02
ClickFlare
Click recorded
Zone, site and device data stored
03
Offer or lander
Visitor converts
On your page or the offer
04
ClickFlare
Conversion logged
With payout and event type
05
Postback
Reported to Impact.com
So its optimization sees the result
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
Every click gets its own ID
03
Your article
Keyword block
Click ID passed to the feed
04
Results page
Paid click
Conversion fired to ClickFlare
05
Impact.com API
Revenue matched
Pulled on a schedule and reconciled
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
The click follows the visitor to the offer
03
Impact.com
Offer or call
The network tracks the action
04
Impact.com
Conversion
Lead, sale, call or rebill
05
Postback
Payout in ClickFlare
Matched to the original click
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
Every click gets its own ID
03
Impact.com
Store or funnel
Click ID kept through checkout
04
Events
View, cart, checkout
Each step tracked
05
ClickFlare
Purchase recorded
Order value matched to the ad
01
Your ad
Visitor clicks
Form, call or landing page
02
ClickFlare
Click recorded
Every click gets its own ID
03
Impact.com
Lead or call stored
The ad stays linked to the lead
04
Impact.com
Qualified or closed
Workflow or call rule fires
05
ClickFlare
Revenue recorded
Tied to the ad that drove it
01
ClickFlare
Event happens
Click, conversion or custom event
02
Webhook or API
Data goes out
Or comes back in
03
Impact.com
Your workflow
Rules, apps or an AI assistant
04
Impact.com
Action
Alert, update, pause or scale
05
ClickFlare
Back in reports
Changes show in your data
01
ClickFlare
Report data
Campaigns, sources, offers
02
ClickFlare API
Your numbers go out
Secured with your API key
03
Your setup
Scheduled refresh
A sheet, script or connector
04
Impact.com
Data lands
Tables refreshed on schedule
05
Impact.com
Dashboards
Blended with your other data
Affiliate network
From Impact.com action to ROI per source
ClickFlare passes its click ID on the brand's Impact.com link. About 15 minutes after the visitor buys or signs up, Impact.com reports the action with your commission, and ClickFlare records it on the original click.
Actions arrive about 15 minutes later
Modifications replace the earlier record
Commission in the brand's currency
Today, one campaign
example
Spend pulled from Impact.com
cost
$412.30
Conversions recorded
today
38
Sent back to Impact.com
per event
38/38
Profit
campaign
$227.70
Example numbers. Cost and conversions sit in the same report row.
ROI per placement
example
Placement A · mobile
cost
$38.20
Placement A
revenue
$71.40
Placement A
ROI
+87%
Placement B · desktop
ROI
−42%
Example numbers. Keep the placements that pay and cut the ones that lose money.
Revenue for one click
example
Paid click
day 0
$0.00
First revenue pull
+1h
$0.41
Scheduled updates
next days
$0.58
Final pull
last sync
$0.62
Example amounts. Sync timing for Impact.com is in the facts above.
Events for one click
example
Lead
day 0
$0.00
Sale
day 0
+$40.00
Upsell
day 1
+$15.00
Refund
day 9
−$15.00
Example events. Each one arrives by postback and is matched to the click.
One visitor's path
example
Product view
step 1
—
Add to cart
step 2
—
Checkout
step 3
—
Purchase
step 4
$68.00
Example order. Each event is tied to the ad that brought the visitor.
One lead, followed to revenue
example
Lead created
day 0
$0.00
Qualified
day 2
+$25.00
Deal closed
day 14
+$480.00
Renewal
day 45
+$120.00
Example values. Each stage can be its own event type in ClickFlare.
A scheduled report refresh
example
Campaigns
in the report
1,240 rows
Cost, revenue, profit
per campaign
included
Refresh
your schedule
done
Dashboards fed
Impact.com
3
Example numbers. You choose the breakdowns, date range and schedule.
One event, end to end
example
Conversion recorded
event
sent
Event delivered
Impact.com
received
Workflow ran
Impact.com
done
Team notified
your apps
done
Example run. What happens after the event is up to your workflow.
2.3B
Events tracked
Setup
Connected in three steps
You need a ClickFlare account with your own tracking domain and an Impact.com partner account accepted into the brand's program.
Add Impact.com from the template Pick the Impact.com template in ClickFlare and set the payout currency. It builds the postback for you.
Add the brand's link Add the brand's regular Impact.com link to your campaign with the click ID added, and let the payout come from Impact.com.
Turn on the global postback Add the postback once in Impact.com's event notification settings. Actions from every brand then show per click and source.
app.clickflare.com/integrations
IM
Impact.com
Affiliate network
Connected
Impact.com account connected
Signed in from ClickFlare
Cost syncing
Spend matched to campaigns
Conversions sent back
Your chosen events
Impact.com template selected
Macros pre-filled
Tracking URL in Impact.com
Click ID captured
Conversions reported
Payout included where supported
Impact.com connected
Credentials saved in ClickFlare
Conversion event set
Click ID passed to the feed
Revenue syncing
On the feed's schedule
Impact.com added
Offer URL carries the click ID
Postback set in Impact.com
Payout and event included
Conversions arriving
Matched to the click
Impact.com connected
Click ID kept to checkout
Events mapped
View, cart, checkout, purchase
Purchases tracked
Order value in reports
Click ID stored in Impact.com
Hidden field or call data
Workflow or rule set
Fires on the stage you choose
Conversions arriving
With payout and event type
API key created
Settings, then Security
Report pull scheduled
Dimensions and date range set
Impact.com dashboards live
Refreshed on schedule
Connection set up
Webhook, API key or MCP
Events chosen
Only what the workflow needs
Workflow running
Tested end to end
Ready to track
Use the brand's regular long link as the offer, not a short or vanity link.
Each sale lands on the click, so you see which articles and placements bring buyers.
Several brands, one network
Create one offer per brand on the same Impact.com network and compare brands on commission and ROI in one report.
Event types as columns
Add a conversion type per Impact.com event name to report leads, sales and subscriptions separately.
Frequently asked questions
Impact.com integration FAQ
Does ClickFlare integrate with Impact.com?
Yes. ClickFlare has an Impact.com template. One global postback in Impact.com sends every action with its commission back to ClickFlare, for every brand.
How long until an action reaches ClickFlare?
About 15 minutes. Impact.com processes actions for about 15 minutes before it sends the postback.
Do I need one postback per brand?
No. The global postback covers every brand and event type, so one Impact.com network in ClickFlare is enough.
Why not use an event-level postback?
Event-level postbacks cover one brand and one event type and never fire for modifications or reversals. The global postback fires for both.
Do reversed Impact.com actions disappear in ClickFlare?
No. The reversal replaces the earlier record, but ClickFlare doesn't read Impact.com's status, so it still counts. You can pass the status along to see it.
How do I test the Impact.com postback?
The global postback has no test button. Test with a real action, or with a temporary event-level postback.
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Related integrations
More templates that plug into the same ClickFlare account.
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Your Impact.com brands, tracked to the payout.
Every action and commission on the source that drove it. Free 14-day trial, no credit card, free migration from any tracker.