Inuvo RSOC and PRISM,revenue matched to each click

ClickFlare connects to Inuvo RSOC and Inuvo PRISM with your Access Token and pulls conversions and revenue every hour for 3 days. PRISM adds a final sync at day 10. A required click postback sends the click ID, campaign identifiers and search query.

Start for free

Read the setup guide

Inuvo

RSOC feed, incl. Inuvo PRISM

At a glance

How it connects

Inuvo Access Token + required click postback

What syncs

Conversions, revenue and search queries

Sync schedule

Hourly for 3 days; PRISM adds a final sync at day 10

Key parameters

click_id, camp_id, tkid, agid

Works with

Facebook and other paid traffic to RSOC articles

Good to know

No click postback, no revenue. Inuvo reports in PST and USD.

RSOC feed

Hourly revenue sync

RSOC and PRISM

Two Inuvo products, one way to track them

RSOC and PRISM covered

Use the Inuvo RSOC template with camp_id, or the Inuvo PRISM template with tkid and agid. Both pull revenue through the API.

The query behind each click

The postback returns the query in param1, so you can see which searches earned revenue on each article.

Late PRISM changes caught

PRISM revenue gets one more sync at day 10, so late adjustments from Inuvo land on the original click.

How it works

From ad click to profit per campaignattributed revenueattributed salesa matched conversion

Your ad

Visitor clicks

Ad on Inuvo

ClickFlare

Click recorded

A unique cf_click_id is created

Your offer

Conversion

Lead, sale or custom event

ClickFlare

Sent back to Inuvo

Through the Conversion API or postback

Cost API

Spend pulled in

Inuvo cost matched to each campaign

Your ad

Inuvo click

Macros fill the tracking URL

ClickFlare

Click recorded

Zone, site and device data stored

Offer or lander

Visitor converts

On your page or the offer

ClickFlare

Conversion logged

With payout and event type

Postback

Reported to Inuvo

So its optimization sees the result

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

A unique cf_click_id is created

Your article

Keyword block

Click ID passed to the feed

Results page

Paid click

Conversion fired to ClickFlare

Inuvo API

Revenue matched

Pulled on a schedule and reconciled

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

cf_click_id passed to the offer

Inuvo

Offer or call

The network tracks the action

Inuvo

Conversion

Lead, sale, call or rebill

Postback

Payout in ClickFlare

Matched to the original click

Your ad

Visitor clicks

Any traffic source

ClickFlare

Click recorded

A unique cf_click_id is created

Inuvo

Store or funnel

Click ID kept through checkout

Events

View, cart, checkout

Each step tracked

ClickFlare

Purchase recorded

Order value matched to the ad

RSOC feed

What ClickFlare needs from each Inuvo postback

Inuvo fires the click postback with your click ID and campaign identifiers, and ClickFlare uses them to fetch revenue. Inuvo RSOC returns camp_id in param10. PRISM returns tkid in param10 and agid in param11.

click_id={cf_click_id} in the offer URL
RSOC: the campaign ID returns in param10
PRISM: tkid in param10, agid in param11

Today, one campaign

example

Spend pulled from Inuvo

cost

$412.30

Conversions recorded

today

Sent back to Inuvo

per event

38/38

Profit

campaign

$227.70

Example numbers. Cost and conversions sit in the same report row.

Captured on every Inuvo click

key macros

click_id, camp_id, tkid, agid

captured

From the Inuvo template in ClickFlare. Use them as report columns and rules.

Revenue for one click

example

Paid click

day 0

$0.00

First revenue pull

+1h

$0.41

Scheduled updates

next days

$0.58

Final pull

last sync

$0.62

Example amounts. Sync timing for Inuvo is in the facts above.

Events for one click

example

Lead

day 0

$0.00

Sale

day 0

+$40.00

Upsell

day 1

+$15.00

Refund

day 9

−$15.00

Example events. Each one arrives by postback and is matched to the click.

One visitor's path

example

Product view

step 1

—

Add to cart

step 2

—

Checkout

step 3

—

Purchase

step 4

$68.00

Example order. Each event is tied to the ad that brought the visitor.

Revenue sync interval

3 days

Of hourly updates

Day 10

Final PRISM sync

2.3B

Events tracked

Setup

Connected in four steps

You need an active Inuvo RSOC or Inuvo PRISM account, its Access Token, and a ClickFlare account.

Add the Inuvo integration Open Integrations and click Add Integration under RSOC. Pick the Inuvo RSOC or Inuvo PRISM template, name it, click + Connect Account and enter the account name and Access Token.
Choose a custom conversion Pick the custom conversion the Inuvo data should count as, then save the integration.
Build the offer URL Pass {cf_click_id} to click_id. For Inuvo RSOC, add the Inuvo campaign ID in camp_id. For PRISM, add tkid and agid. Select USD at the offer level.
Add the click postback in Inuvo Add the ClickFlare postback in your Inuvo or PRISM account. It is required. For PRISM, click_id, param10={tkid} and param11={agid} must all be present.

Offer URL for Inuvo RSOC

https://your_website.com/article/article_topic?camp_id=REPLACE_CAMPAIGN_ID&click_id={cf_click_id}&fbclid={external_id}

app.clickflare.com/integrations

Inuvo

RSOC feed

Connected

Inuvo account connected

Signed in from ClickFlare

Cost syncing

Spend matched to campaigns

Conversions sent back

Your chosen events

Inuvo template selected

Macros pre-filled

Tracking URL in Inuvo

Click ID captured

Conversions reported

Payout included where supported

Inuvo connected

Credentials saved in ClickFlare

Conversion event set

Click ID passed to the feed

Revenue syncing

On the feed's schedule

Inuvo added

Offer URL carries the click ID

Postback set in Inuvo

Payout and event included

Conversions arriving

Matched to the click

Inuvo connected

Click ID kept to checkout

Events mapped

View, cart, checkout, purchase

Purchases tracked

Order value in reports

Ready to track

On PRISM, replace camp_id with tkid and agid, and make the postback send param10={tkid} and param11={agid}. If click_id, tkid or agid is missing, ClickFlare can't pull PRISM revenue.

Inuvo RSOC setup guide

Open the guide

In your reports

What you see once it's connected

Revenue per search query
Revenue per Inuvo campaign
PRISM revenue by tkid and agid
Revenue per article
ROI by traffic source
Revenue per click

Use cases

How media buyers run it

Facebook → Inuvo article

Facebook to Inuvo RSOC

Pass fbclid with {external_id} and the Inuvo campaign ID in camp_id to see revenue per campaign.

Paid traffic → Inuvo PRISM article

Running PRISM alongside

Connect PRISM as its own integration next to Inuvo RSOC and see both feeds' revenue in one tracker.

Query research

Use the query in param1 to see which searches pay on each article, then shape your next headlines and articles around them.

Frequently asked questions

Questions about Inuvo

No items found.

Related integrations

More templates that plug into the same ClickFlare account.

Search feed

RSOC search feed

RSOC content feed

RSOC feed

RSOC search feed

Google AdSense (RSOC)

Related Search for Content

RSOC feed

Browse all integrations ->

Setup guides

Inuvo RSOC setup guide

Inuvo PRISM setup guide

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Inuvo RSOC and PRISM,revenue matched to each click

Two Inuvo products, one way to track them

RSOC and PRISM covered

The query behind each click

Late PRISM changes caught

From ad click to profit per campaignattributed revenueattributed salesa matched conversion

What ClickFlare needs from each Inuvo postback

Connected in four steps

What you see once it's connected

How media buyers run it

Facebook to Inuvo RSOC

Running PRISM alongside

Query research

Questions about Inuvo

Related integrations

Your Inuvo campaigns, tracked to the query.