Rakuten Advertising sales,matched to your clicks

ClickFlare records every Rakuten Advertising sale on the click that drove it. Preliminary sales stay apart from final ones, and cancelled orders subtract their commission, so revenue per traffic source shows what you will actually earn.

RA
Rakuten Advertising
Global affiliate marketing network

Rakuten Advertising integration at a glance

How it connects
Server-to-server postback, set up through Rakuten's Postback API
What syncs
Commission per transaction event, including cancellations
How fresh the data is
Real time, per conversion
What you can optimize
Articles, landers and traffic sources by final commission
Works with
Publisher accounts with Rakuten's Signature tracking enabled
Good to know
Rakuten tries each send once, so your tracking domain must be fast.
Affiliate network
Final vs. preliminary
Cancellations deducted

Rakuten commissions, including the ones that reverse

Cancellations subtract revenue

A returned order comes back with a negative commission. ClickFlare subtracts it, so revenue shows final commissions minus cancellations.

Preliminary kept apart from final

Early estimates land in their own column, outside main revenue. Final sales count, so early numbers never read as earned.

Only final sales to your source

Pass only final Rakuten sales back to your traffic source, so its bidding learns from commissions that stick.
How it works

From ad click to profit per campaignattributed revenueattributed salesa matched conversionautomated actionyour dashboardsclosed revenue

01
Your ad
Visitor clicks
Ad on Rakuten Advertising
02
ClickFlare
Click recorded
Every click gets its own ID
03
Your offer
Conversion
Lead, sale or custom event
04
ClickFlare
Sent back to Rakuten Advertising
Through the Conversion API or postback
05
Cost API
Spend pulled in
Rakuten Advertising cost matched to each campaign
01
Your ad
Rakuten Advertising click
Placement, device and country come along
02
ClickFlare
Click recorded
Zone, site and device data stored
03
Offer or lander
Visitor converts
On your page or the offer
04
ClickFlare
Conversion logged
With payout and event type
05
Postback
Reported to Rakuten Advertising
So its optimization sees the result
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
Every click gets its own ID
03
Your article
Keyword block
Click ID passed to the feed
04
Results page
Paid click
Conversion fired to ClickFlare
05
Rakuten Advertising API
Revenue matched
Pulled on a schedule and reconciled
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
The click follows the visitor to the offer
03
Rakuten Advertising
Offer or call
The network tracks the action
04
Rakuten Advertising
Conversion
Lead, sale, call or rebill
05
Postback
Payout in ClickFlare
Matched to the original click
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
Every click gets its own ID
03
Rakuten Advertising
Store or funnel
Click ID kept through checkout
04
Events
View, cart, checkout
Each step tracked
05
ClickFlare
Purchase recorded
Order value matched to the ad
01
Your ad
Visitor clicks
Form, call or landing page
02
ClickFlare
Click recorded
Every click gets its own ID
03
Rakuten Advertising
Lead or call stored
The ad stays linked to the lead
04
Rakuten Advertising
Qualified or closed
Workflow or call rule fires
05
ClickFlare
Revenue recorded
Tied to the ad that drove it
01
ClickFlare
Event happens
Click, conversion or custom event
02
Webhook or API
Data goes out
Or comes back in
03
Rakuten Advertising
Your workflow
Rules, apps or an AI assistant
04
Rakuten Advertising
Action
Alert, update, pause or scale
05
ClickFlare
Back in reports
Changes show in your data
01
ClickFlare
Report data
Campaigns, sources, offers
02
ClickFlare API
Your numbers go out
Secured with your API key
03
Your setup
Scheduled refresh
A sheet, script or connector
04
Rakuten Advertising
Data lands
Tables refreshed on schedule
05
Rakuten Advertising
Dashboards
Blended with your other data
Affiliate network

Every Rakuten event lands on the original click

ClickFlare tags your Rakuten deep link with each click. Every transaction event, from preliminary to final to cancelled, comes back with its commission, and ClickFlare adds it to the click that drove the sale.
  • One conversion per product in an order
  • Every event is counted on its own
  • Clicks older than 30 days may arrive without a match
Today, one campaign
example
Spend pulled from Rakuten Advertising
cost
$412.30
Conversions recorded
today
38
Sent back to Rakuten Advertising
per event
38/38
Profit
campaign
$227.70
Example numbers. Cost and conversions sit in the same report row.
ROI per placement
example
Placement A · mobile
cost
$38.20
Placement A
revenue
$71.40
Placement A
ROI
+87%
Placement B · desktop
ROI
−42%
Example numbers. Keep the placements that pay and cut the ones that lose money.
Revenue for one click
example
Paid click
day 0
$0.00
First revenue pull
+1h
$0.41
Scheduled updates
next days
$0.58
Final pull
last sync
$0.62
Example amounts. Sync timing for Rakuten Advertising is in the facts above.
Events for one click
example
Lead
day 0
$0.00
Sale
day 0
+$40.00
Upsell
day 1
+$15.00
Refund
day 9
−$15.00
Example events. Each one arrives by postback and is matched to the click.
One visitor's path
example
Product view
step 1
—
Add to cart
step 2
—
Checkout
step 3
—
Purchase
step 4
$68.00
Example order. Each event is tied to the ad that brought the visitor.
One lead, followed to revenue
example
Lead created
day 0
$0.00
Qualified
day 2
+$25.00
Deal closed
day 14
+$480.00
Renewal
day 45
+$120.00
Example values. Each stage can be its own event type in ClickFlare.
A scheduled report refresh
example
Campaigns
in the report
1,240 rows
Cost, revenue, profit
per campaign
included
Refresh
your schedule
done
Dashboards fed
Rakuten Advertising
3
Example numbers. You choose the breakdowns, date range and schedule.
One event, end to end
example
Conversion recorded
event
sent
Event delivered
Rakuten Advertising
received
Workflow ran
Rakuten Advertising
done
Team notified
your apps
done
Example run. What happens after the event is up to your workflow.
400 ms
Rakuten endpoint timeout
30 days
Click data kept by Rakuten
2.3B
Events tracked
Setup

Connected in three steps

You need a Rakuten publisher account with Signature enabled, Developer Portal access with an API token, and a ClickFlare account with your own fast tracking domain.
  1. Add Rakuten Advertising as your network Pick the Rakuten Advertising template in the campaign editor and set up columns for preliminary and final sales.
  2. Add your Rakuten deep link Build the deep link for your advertiser and add it to the campaign as the offer. ClickFlare tags it with each click.
  3. Register the postback with Rakuten Set up the ClickFlare postback through Rakuten's Developer Portal, or ask Rakuten support. Sales then land on each click.
app.clickflare.com/integrations
RA
Rakuten Advertising
Affiliate network
Connected
Rakuten Advertising account connected
Signed in from ClickFlare
Cost syncing
Spend matched to campaigns
Conversions sent back
Your chosen events
Rakuten Advertising template selected
Macros pre-filled
Tracking URL in Rakuten Advertising
Click ID captured
Conversions reported
Payout included where supported
Rakuten Advertising connected
Credentials saved in ClickFlare
Conversion event set
Click ID passed to the feed
Revenue syncing
On the feed's schedule
Rakuten Advertising added
Offer URL carries the click ID
Postback set in Rakuten Advertising
Payout and event included
Conversions arriving
Matched to the click
Rakuten Advertising connected
Click ID kept to checkout
Events mapped
View, cart, checkout, purchase
Purchases tracked
Order value in reports
Click ID stored in Rakuten Advertising
Hidden field or call data
Workflow or rule set
Fires on the stage you choose
Conversions arriving
With payout and event type
API key created
Settings, then Security
Report pull scheduled
Dimensions and date range set
Rakuten Advertising dashboards live
Refreshed on schedule
Connection set up
Webhook, API key or MCP
Events chosen
Only what the workflow needs
Workflow running
Tested end to end
Ready to track
Check that the payout uses your commission, not the order value. Otherwise ClickFlare records the whole sale as your revenue.
Rakuten Advertising setup guide
Open the guide
In your reports

What you see once it's connected

  • Final commission per campaign
  • Preliminary sales pending
  • Cancellations by traffic source
  • EPC by traffic source
  • ROI by lander
  • Commission per advertiser
Use cases

How media buyers run it

Native → product review → Rakuten advertiser

Content → retailer

Judge each article on the final commission it earned, not on outbound clicks.

Travel and pre-order advertisers

Some advertisers send a preliminary sale first and the final one later. Watch both columns so early numbers don't read as final.

Return-heavy categories

Cancellations arrive as negative commissions. Compare revenue by traffic source and pull back where returns eat the commission.
Frequently asked questions

Rakuten Advertising integration FAQ

Does ClickFlare integrate with Rakuten Advertising?

Yes. ClickFlare has a Rakuten Advertising template. Rakuten's Postback API sends each transaction event to ClickFlare by server-to-server postback, matched to the click.

What do I need on my Rakuten account?

Rakuten's Signature tracking must be on, since Rakuten ties the click to it. Ask your account manager to enable it. You also need Developer Portal access.

Why does the same Rakuten sale come back twice?

Some advertisers send a preliminary sale first and a final one later. ClickFlare keeps them in separate columns, and only the final one counts in main revenue.

What happens when a Rakuten order is cancelled?

Rakuten sends a new event with a negative commission. ClickFlare subtracts it from revenue, so judge campaigns on revenue rather than conversion count.

Why did my Rakuten conversions stop?

Rakuten skips endpoints slower than 400 ms, tries only once, and can turn off a postback without notice. Check its status with Rakuten's Postback API.

Is Rakuten's Postback API stable?

Rakuten labels it beta. It says future changes will affect how you work with the API, not how the postback itself works.

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Setup guides
Rakuten Advertising setup guide
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