ShareChat and Moj ads,tracked to each event

ClickFlare reads ShareChat's click ID, campaign name, ad ID, GAID and user ID from the campaign URL. Conversions go to ShareChat's S2S conversion API with the event name, Unix event time and payout, so ShareChat optimizes on the same events you track.

SC
ShareChat
Indian regional-language social app
At a glance
How it connects
Traffic source template + S2S postback (Direct Integration)
What syncs
Click ID, campaign name, ad ID, GAID, user ID
Sync schedule
Real time, per conversion
Key parameters
%%DELIVERY_IDENTIFIER%%, %%CAMPAIGN_NAME%%, %%AD_ID%%
Works with
Native in-feed image and video ads on ShareChat and Moj
Good to know
Ad-ops must verify postbacks and enable the Conversion objective
Social ad platform
S2S conversion API
4 event types

Send ShareChat the events it needs to optimize

Events ShareChat understands

Map each ClickFlare event to install, registration, transaction or page_visits, so ShareChat's optimization learns from the step you choose.

Revenue on transactions

eventValue={payout} sends the payout ClickFlare records, for example 499.00 on a purchase. Events without revenue can send 1 instead.

Click details sent back intact

Campaign name, ad ID, GAID and user ID are stored on the click and returned in the postback, so ShareChat gets the same values it sent.
How it works

From ad click to profit per campaignattributed revenueattributed salesa matched conversion

01
Your ad
Visitor clicks
Ad on ShareChat
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your offer
Conversion
Lead, sale or custom event
04
ClickFlare
Sent back to ShareChat
Through the Conversion API or postback
05
Cost API
Spend pulled in
ShareChat cost matched to each campaign
01
Your ad
ShareChat click
Macros fill the tracking URL
02
ClickFlare
Click recorded
Zone, site and device data stored
03
Offer or lander
Visitor converts
On your page or the offer
04
ClickFlare
Conversion logged
With payout and event type
05
Postback
Reported to ShareChat
So its optimization sees the result
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
Your article
Keyword block
Click ID passed to the feed
04
Results page
Paid click
Conversion fired to ClickFlare
05
ShareChat API
Revenue matched
Pulled on a schedule and reconciled
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
cf_click_id passed to the offer
03
ShareChat
Offer or call
The network tracks the action
04
ShareChat
Conversion
Lead, sale, call or rebill
05
Postback
Payout in ClickFlare
Matched to the original click
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
A unique cf_click_id is created
03
ShareChat
Store or funnel
Click ID kept through checkout
04
Events
View, cart, checkout
Each step tracked
05
ClickFlare
Purchase recorded
Order value matched to the ad
Social ad platform

One click ID, one postback per ShareChat event

ShareChat fills %%DELIVERY_IDENTIFIER%% in clickId and ClickFlare stores it. On conversion, ClickFlare calls ShareChat's conversion API with your ADVID, the event name, {unix_conversion_timestamp} and {payout}.
  • ADVID is your data source name, not the Advertiser Id
  • Event names are lowercase, exactly as ShareChat lists them
  • ShareChat replies 200 with Events received.
Today, one campaign
example
Spend pulled from ShareChat
cost
$412.30
Conversions recorded
today
38
Sent back to ShareChat
per event
38/38
Profit
campaign
$227.70
Example numbers. Cost and conversions sit in the same report row.
Captured on every ShareChat click
key macros
%%DELIVERY_IDENTIFIER%%, %%CAMPAIGN_NAME%%, %%AD_ID%%
captured
From the ShareChat template in ClickFlare. Use them as report columns and rules.
Revenue for one click
example
Paid click
day 0
$0.00
First revenue pull
+1h
$0.41
Scheduled updates
next days
$0.58
Final pull
last sync
$0.62
Example amounts. Sync timing for ShareChat is in the facts above.
Events for one click
example
Lead
day 0
$0.00
Sale
day 0
+$40.00
Upsell
day 1
+$15.00
Refund
day 9
−$15.00
Example events. Each one arrives by postback and is matched to the click.
One visitor's path
example
Product view
step 1
—
Add to cart
step 2
—
Checkout
step 3
—
Purchase
step 4
$68.00
Example order. Each event is tied to the ad that brought the visitor.
4
ShareChat event names
4
Tracking macros captured
2.3B
Events tracked
Setup

Connected in five steps

You need ShareChat Ads Manager with a Direct Integration data source, your ADVID, a ClickFlare offer that posts conversions back, and your own tracking domain.
  1. Register a Direct Integration data source In ShareChat Ads Manager, open Event Manager, set up a Mobile app conversion APIs data source and pick Direct Integration. The app name you enter becomes your ADVID.
  2. Create the ShareChat traffic source In a new campaign, click + New Traffic Source and pick the ShareChat template. Set Cost currency to your ShareChat billing currency, usually INR.
  3. Fill in the postback Turn on Traffic source postback URL. Replace REPLACE_ADVID with your ADVID, case included, and eventName=REPLACE with install, registration, transaction or page_visits.
  4. Launch with the Conversion objective Set Cost Model to CPC with your average cost per click. In ShareChat, choose the Conversion objective and paste the campaign URL as the CTA or Landing Page URL.
  5. Have ad-ops verify the postback Fire a test conversion and check Logs → Postback Status. Send your ADVID, event name, test click ID and time to your ShareChat account manager for verification.
ShareChat postback for a purchase (transaction)
https://sc-s2s-external.sharechat.com/a1s-s2s-service/v1/events/MyApp/post?clickId={external_id}&gaid={trackingField2}&campaignName={trackingField1}&adId={trackingField3}&userId={trackingField4}&EventTime={unix_conversion_timestamp}&eventName=transaction&eventValue={payout}
app.clickflare.com/integrations
SC
ShareChat
Social ad platform
Connected
ShareChat account connected
Signed in from ClickFlare
Cost syncing
Spend matched to campaigns
Conversions sent back
Your chosen events
ShareChat template selected
Macros pre-filled
Tracking URL in ShareChat
Click ID captured
Conversions reported
Payout included where supported
ShareChat connected
Credentials saved in ClickFlare
Conversion event set
Click ID passed to the feed
Revenue syncing
On the feed's schedule
ShareChat added
Offer URL carries the click ID
Postback set in ShareChat
Payout and event included
Conversions arriving
Matched to the click
ShareChat connected
Click ID kept to checkout
Events mapped
View, cart, checkout, purchase
Purchases tracked
Order value in reports
Ready to track
ShareChat can accept a postback with the wrong ADVID without an error, but the conversions won't land on your data source. Confirm the exact value with your account manager.
ShareChat postback setup guide
Open the guide
In your reports

What you see once it's connected

  • Conversions by campaign name
  • ROI by ad ID
  • Registrations vs transactions
  • Revenue per creative
  • Campaign ID, if added
Use cases

How media buyers run it

ShareChat in-feed video → Play Store → install

App install campaigns

Map the install event so ShareChat optimizes on installs, then judge ads by later revenue.
ShareChat → lander → offer

Lead then purchase

Send the lead as registration with eventValue=1 and the sale as transaction with the payout.

Moj short-video placements

Run Native in-feed Video on Moj and ShareChat, then compare ad IDs by ROI in ClickFlare to keep the creatives that pay.
Frequently asked questions

Questions about ShareChat

No items found.
Setup guides
ShareChat postback setup guide
{"@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{"@type": "Question", "name": "Does ClickFlare integrate with ShareChat?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. ClickFlare's ShareChat template captures the click ID, campaign name, ad ID, GAID and user ID, and sends conversions to ShareChat's S2S conversion API through Direct Integration."}}, {"@type": "Question", "name": "What is the ADVID and why isn't it my Advertiser Id?", "acceptedAnswer": {"@type": "Answer", "text": "The ADVID is the name of the data source you registered in Event Manager. The Advertiser Id is your ad account's ID. Only the ADVID belongs in the postback."}}, {"@type": "Question", "name": "Which event names does ShareChat accept?", "acceptedAnswer": {"@type": "Answer", "text": "install, registration, transaction and page_visits, in lowercase. Use one postback per event and map each to its ClickFlare event."}}, {"@type": "Question", "name": "Why is the Conversion objective locked?", "acceptedAnswer": {"@type": "Answer", "text": "ShareChat enables it per ad account for advertisers on S2S postbacks. Ask your ShareChat account manager or ad-ops team to turn it on."}}, {"@type": "Question", "name": "How do I track ShareChat cost?", "acceptedAnswer": {"@type": "Answer", "text": "The template passes no cost. Set the Cost Model to CPC with your average cost per click. Don't use a CPM bid divided by 1,000: most in-feed impressions are not clicks."}}, {"@type": "Question", "name": "Does ShareChat support view-through conversions?", "acceptedAnswer": {"@type": "Answer", "text": "This setup is click-based. The postback only reaches ShareChat for visitors who tapped the ad. Ask your ShareChat account manager about view-through measurement."}}]}