Black Friday came early.Early-access pricesuntil Nov 8.Black Friday: early-access prices until Nov 8.Early-access price ends in0d00h00m00sClaim the deal
Zapier and ClickFlare,conversions flowing both ways
ClickFlare events like conversions and purchases can start a Zap that logs them to Sheets, updates your CRM or alerts you in Slack. In the other direction, any app that stores the click ID can report conversions to ClickFlare through Zapier, matched to the click that earned them.
ClickFlare webhook out, Zapier conversion postback in
What syncs
ClickFlare events out; conversions with payout in
How fresh the data is
Real time, per event
What you can optimize
Campaigns judged on sales and deals from your other apps
Works with
Visits, clicks, conversions and custom conversions
Good to know
No click ID in the trigger app, no conversion in ClickFlare.
Automation platform
Conversions both ways
Real-time events
Every app Zapier connects can report to ClickFlare
Conversions from any app
A form tool, CRM or payment platform with no postback of its own can report conversions, as long as it stores the click ID.
ClickFlare events start Zaps
Send a conversion or purchase to Zapier as it happens, and the Zap logs it, alerts your team or updates your CRM.
Only the events that matter
Fire only for payout above 0, one campaign or offer, or one country, so Zaps don't run on noise.
How it works
From ad click to profit per campaignattributed revenueattributed salesa matched conversionautomated actionyour dashboardsclosed revenue
01
Your ad
Visitor clicks
Ad on Zapier
02
ClickFlare
Click recorded
Every click gets its own ID
03
Your offer
Conversion
Lead, sale or custom event
04
ClickFlare
Sent back to Zapier
Through the Conversion API or postback
05
Cost API
Spend pulled in
Zapier cost matched to each campaign
01
Your ad
Zapier click
Placement, device and country come along
02
ClickFlare
Click recorded
Zone, site and device data stored
03
Offer or lander
Visitor converts
On your page or the offer
04
ClickFlare
Conversion logged
With payout and event type
05
Postback
Reported to Zapier
So its optimization sees the result
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
Every click gets its own ID
03
Your article
Keyword block
Click ID passed to the feed
04
Results page
Paid click
Conversion fired to ClickFlare
05
Zapier API
Revenue matched
Pulled on a schedule and reconciled
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
The click follows the visitor to the offer
03
Zapier
Offer or call
The network tracks the action
04
Zapier
Conversion
Lead, sale, call or rebill
05
Postback
Payout in ClickFlare
Matched to the original click
01
Your ad
Visitor clicks
Any traffic source
02
ClickFlare
Click recorded
Every click gets its own ID
03
Zapier
Store or funnel
Click ID kept through checkout
04
Events
View, cart, checkout
Each step tracked
05
ClickFlare
Purchase recorded
Order value matched to the ad
01
Your ad
Visitor clicks
Form, call or landing page
02
ClickFlare
Click recorded
Every click gets its own ID
03
Zapier
Lead or call stored
The ad stays linked to the lead
04
Zapier
Qualified or closed
Workflow or call rule fires
05
ClickFlare
Revenue recorded
Tied to the ad that drove it
01
ClickFlare
Event happens
Click, conversion or custom event
02
Webhook or API
Data goes out
Or comes back in
03
Zapier
Your workflow
Rules, apps or an AI assistant
04
Zapier
Action
Alert, update, pause or scale
05
ClickFlare
Back in reports
Changes show in your data
01
ClickFlare
Report data
Campaigns, sources, offers
02
ClickFlare API
Your numbers go out
Secured with your API key
03
Your setup
Scheduled refresh
A sheet, script or connector
04
Zapier
Data lands
Tables refreshed on schedule
05
Zapier
Dashboards
Blended with your other data
Automation platform
Events out, conversions in
Out: when a mapped event happens in ClickFlare, it goes to Zapier right away and runs your Zap. In: a Zap step sends the click ID, payout and conversion type to ClickFlare, which counts the conversion on the original click.
Up to 10 events per integration
Every conversion matched by its click ID
Conversion types match your custom conversions
Today, one campaign
example
Spend pulled from Zapier
cost
$412.30
Conversions recorded
today
38
Sent back to Zapier
per event
38/38
Profit
campaign
$227.70
Example numbers. Cost and conversions sit in the same report row.
ROI per placement
example
Placement A · mobile
cost
$38.20
Placement A
revenue
$71.40
Placement A
ROI
+87%
Placement B · desktop
ROI
−42%
Example numbers. Keep the placements that pay and cut the ones that lose money.
Revenue for one click
example
Paid click
day 0
$0.00
First revenue pull
+1h
$0.41
Scheduled updates
next days
$0.58
Final pull
last sync
$0.62
Example amounts. Sync timing for Zapier is in the facts above.
Events for one click
example
Lead
day 0
$0.00
Sale
day 0
+$40.00
Upsell
day 1
+$15.00
Refund
day 9
−$15.00
Example events. Each one arrives by postback and is matched to the click.
One visitor's path
example
Product view
step 1
—
Add to cart
step 2
—
Checkout
step 3
—
Purchase
step 4
$68.00
Example order. Each event is tied to the ad that brought the visitor.
One lead, followed to revenue
example
Lead created
day 0
$0.00
Qualified
day 2
+$25.00
Deal closed
day 14
+$480.00
Renewal
day 45
+$120.00
Example values. Each stage can be its own event type in ClickFlare.
A scheduled report refresh
example
Campaigns
in the report
1,240 rows
Cost, revenue, profit
per campaign
included
Refresh
your schedule
done
Dashboards fed
Zapier
3
Example numbers. You choose the breakdowns, date range and schedule.
One event, end to end
example
Conversion recorded
event
sent
Event delivered
Zapier
received
Workflow ran
Zapier
done
Team notified
your apps
done
Example run. What happens after the event is up to your workflow.
10
Events per integration
2.3B
Events tracked
Setup
Connected in three steps
You need a ClickFlare account with your own tracking domain, a Zapier account, and the click ID stored in the app that triggers the Zap.
Start a Zap from a ClickFlare event Create a Zap that catches webhooks and add it to ClickFlare's webhook integration for the events you want.
Report conversions back Start a Zap from the app event that means a sale, like a deal won or a payment, and send the click ID and payout to ClickFlare.
Test with a real click Fire one real event each way. Conversions then show up in your ClickFlare reports on the click that earned them.
app.clickflare.com/integrations
Zap
Zapier
Automation platform
Connected
Zapier account connected
Signed in from ClickFlare
Cost syncing
Spend matched to campaigns
Conversions sent back
Your chosen events
Zapier template selected
Macros pre-filled
Tracking URL in Zapier
Click ID captured
Conversions reported
Payout included where supported
Zapier connected
Credentials saved in ClickFlare
Conversion event set
Click ID passed to the feed
Revenue syncing
On the feed's schedule
Zapier added
Offer URL carries the click ID
Postback set in Zapier
Payout and event included
Conversions arriving
Matched to the click
Zapier connected
Click ID kept to checkout
Events mapped
View, cart, checkout, purchase
Purchases tracked
Order value in reports
Click ID stored in Zapier
Hidden field or call data
Workflow or rule set
Fires on the stage you choose
Conversions arriving
With payout and event type
API key created
Settings, then Security
Report pull scheduled
Dimensions and date range set
Zapier dashboards live
Refreshed on schedule
Connection set up
Webhook, API key or MCP
Events chosen
Only what the workflow needs
Workflow running
Tested end to end
Ready to track
The trigger app must store the click ID. Pass it from your offer or lander into the form or checkout so the Zap can send it back.
{"@context": "https://schema.org", "@graph": [{"@type": "FAQPage", "mainEntity": [{"@type": "Question", "name": "Does ClickFlare integrate with Zapier?", "acceptedAnswer": {"@type": "Answer", "text": "Yes, both ways. ClickFlare sends events to Zapier through a webhook, and a Zapier step sends conversions back to ClickFlare, matched by click ID."}}, {"@type": "Question", "name": "Which ClickFlare events can trigger a Zap?", "acceptedAnswer": {"@type": "Answer", "text": "Any event you can map in the webhook integration: visits, clicks, conversions and custom conversions. Up to 10 per integration."}}, {"@type": "Question", "name": "Can Zapier send conversions without a click ID?", "acceptedAnswer": {"@type": "Answer", "text": "No. ClickFlare matches every conversion to a click by its click ID. Pass it from your offer or lander and store it in the trigger app."}}, {"@type": "Question", "name": "Can I keep several conversions on one click apart?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. Send a unique transaction ID with each one. A new ID adds a conversion, and the same ID replaces the earlier one."}}, {"@type": "Question", "name": "Can a Zap read data from ClickFlare?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. A Zap can call the ClickFlare API with your API key to pull campaign lists and report data."}}, {"@type": "Question", "name": "Why did my Zap stop receiving events?", "acceptedAnswer": {"@type": "Answer", "text": "A Zap that is turned off or deleted stops accepting events. If the Zap moved to another user, its address changed and must be updated in ClickFlare."}}], "dateModified": "2026-11-12"}, {"@type": "BreadcrumbList", "itemListElement": [{"@type": "ListItem", "position": 1, "name": "Integrations", "item": "https://www.clickflare.com/integrations"}, {"@type": "ListItem", "position": 2, "name": "Automation", "item": "https://www.clickflare.com/integrations/automation"}, {"@type": "ListItem", "position": 3, "name": "Zapier"}]}]}
Your ClickFlare conversions, running your Zaps.
Send events to any app and report conversions from any app. Free 14-day trial, no credit card, free migration from any tracker.