ImageAdvantage and ClickFlare Integration Guide

ImageAdvantage is a search and monetization company that has been running since the 1990s. It works with media buyers, publishers, browser extensions and creators, and its Flux Platform is a managed product that routes real user traffic to the highest-value monetization path in real time. As a media buyer, you send paid traffic to an ImageAdvantage feed URL, and ImageAdvantage pays you for the revenue that traffic earns. ClickFlare connects to ImageAdvantage through an API integration. Data moves in two directions:

Out to ImageAdvantage: the ClickFlare click ID travels in the click_id parameter of the offer (feed) URL.
Back to ClickFlare: every hour, ClickFlare pulls your revenue from the ImageAdvantage API and matches it to the original click by that click ID.

The revenue lands as a custom conversion of your choice, next to the cost of the campaign that bought the visit. Optionally, ClickFlare posts a second, delayed conversion for your traffic source once the revenue has settled.

At a glance

To set up ImageAdvantage with ClickFlare:

Create the custom conversion.
Open a new ImageAdvantage integration.
Connect your ImageAdvantage account.
Pick the conversion and save.
Add the click ID to your offer URL.

Each step is explained in Set up the integration.

	ImageAdvantage + ClickFlare
How it connects	API integration: email, password and account ID
What reaches ClickFlare	Revenue per click, recorded as a custom conversion
Timing	Every hour
Key parameters	`click_id={cf_click_id}`
Works with	Paid traffic sent to an ImageAdvantage feed URL
Good to know	No click_id in the feed URL means no revenue to match.

How the data flows

Ad click
  → https://trk.yourdomain.com/cf/r/CAMPAIGN?...
     (ClickFlare records the click and generates the click ID)
  → [optional lander]
  → ImageAdvantage feed URL ...&click_id=CF_CLICK_ID
     (ImageAdvantage stores the ClickFlare click ID with the visit)
  → The visit earns revenue on ImageAdvantage
  → Every hour, ClickFlare pulls revenue from the ImageAdvantage API
     (each row carries the click_id, so the revenue is matched to the click)
  → Revenue is recorded as your chosen custom conversion
  → [optional] after the delay period, the delayed custom conversion
     is posted, ready to send to your traffic source

Piece	Where it lives	What it does
`&click_id={cf_click_id}`	Offer URL in ClickFlare	Sends the ClickFlare click ID to ImageAdvantage
ImageAdvantage account (email, password, account ID)	Integrations → RSOC in ClickFlare	Lets ClickFlare read your revenue through the API
Custom Conversion	Integration settings	The conversion type the imported revenue is recorded as
Delayed Custom Conversion (optional)	Integration settings	A second conversion posted after the delay period

Revenue comes in through the API pull, not through a postback. If the offer URL doesn’t carry click_id={cf_click_id}, ClickFlare has nothing to match the revenue to.

What you’ll need

An active ClickFlare account with your own tracking domain. Shared domains get flagged. See Tracking domains.
An ImageAdvantage account, with the email and password you log in with and your ImageAdvantage account ID. If you don’t know your account ID, ask your ImageAdvantage account manager.
Your ImageAdvantage feed URL and the parameters it needs. These come from your ImageAdvantage account manager.
A custom conversion for the imported revenue, for example imageadvantage_revenue. Create it under Custom conversions.
Optional: a second custom conversion for delayed revenue, for example delayed_conv.

Set up the integration

Create the custom conversion

Go to Settings → Custom Conversions and add the conversion the ImageAdvantage revenue will be recorded as. Leave Include in Revenue and Include in Conversions on for this one, so the revenue shows in your main columns.If you plan to use delayed revenue postback, create the delayed conversion now too. See Delayed revenue postback for how to set it.

Open a new ImageAdvantage integration

Go to Integrations → RSOC, click New integration and choose ImageAdvantage.

The ImageAdvantage New Integration form in ClickFlare

Name the integration

Enter a Name you’ll recognize later, for example ImageAdvantage Main.

Connect your ImageAdvantage account

Open the Account dropdown and click + Connect Account. The New Account form opens. Fill in:

Name: a label for this account in ClickFlare.
Email: the email you log in to ImageAdvantage with.
Password: your ImageAdvantage password.
Account ID: your ImageAdvantage account ID.

Save the account, then select it in the Account dropdown.

The New Account form for ImageAdvantage in ClickFlare

Choose the custom conversion

In Custom Conversion, pick the conversion you created in step 1. Every bit of revenue ClickFlare pulls from ImageAdvantage is recorded as this conversion.

Save

Save the integration. To send settled revenue to your traffic source as well, turn on delayed revenue postback first (next section).

Delayed revenue postback

Feed revenue often isn’t final when it first appears. Most traffic sources, Meta and TikTok included, keep the value of the first conversion they receive and ignore later updates. If you forward the conversion straight away, your traffic source optimizes on numbers that may still change. Delayed revenue postback solves this with a second conversion. Turn on Enable delayed revenue postback in the integration. The tooltip explains it: Enabling this option allows you to set a delay period after which the custom conversion is posted to the selected ‘Delayed Custom Conversion’. Two fields appear:

Delayed Custom Conversion: the conversion ClickFlare posts once the delay period is over.
Delay period: how long ClickFlare waits. Choose 1, 2, 3, 4, 5, 8 or 12 hours.

The ImageAdvantage integration with delayed revenue postback turned on

Then map it to your traffic source:

Go to Integrations → Conversion API and edit your traffic source’s integration, for example Facebook.
Under Event Type Mapping, map the delayed conversion to the event your traffic source optimizes on. For Facebook, use Purchase, since it carries a value.
Save.

In Settings → Custom Conversions, leave Include in Revenue and Include in Conversions off for the delayed conversion. Otherwise ClickFlare counts the same revenue twice: once as the main conversion and once as the delayed one.

A longer delay gives the revenue more time to settle; a shorter one signals your traffic source sooner. Ask your account manager how long ImageAdvantage revenue takes to settle, and pick the shortest delay that covers it. The full walkthrough is in Sending delayed revenue to traffic sources.

Build the offer URL in your campaign

Do this from inside the campaign that sends traffic to ImageAdvantage. See Creating a campaign if you’re starting from scratch.

Open the campaign

Open the campaign in the campaign editor and go to the step of its flow that leads to ImageAdvantage.

Add the ImageAdvantage offer

Add an offer whose URL is your ImageAdvantage feed URL, with the parameters your account manager gave you.

Append the click ID

Add &click_id={cf_click_id} to the end of the URL. Keep the braces: ClickFlare replaces {cf_click_id} with the real click ID on every visit.

https://YOUR_IMAGEADVANTAGE_FEED_URL?YOUR_FEED_PARAMETERS&click_id={cf_click_id}

If the feed URL has no ? yet, start the parameter with ?click_id= instead of &click_id=.

Save the campaign

Save. New clicks now carry the click ID to ImageAdvantage.

Verify the setup

Open your campaign’s tracking link in a browser. When you land on ImageAdvantage, check the address bar: click_id= should be followed by a long ID, not by {cf_click_id}.
Send a small amount of real traffic and let it earn.
Wait for the next hourly pull. Then open the campaign report in ClickFlare and add the column for your ImageAdvantage custom conversion. Revenue should appear on the campaign that sent the traffic.
If you turned on delayed revenue postback, check that the delayed conversion appears after the delay period, and that it reaches your traffic source.
Compare ClickFlare’s revenue with your ImageAdvantage reporting for the same period. If the numbers differ, ask your account manager which time zone ImageAdvantage reports in and set your ClickFlare report to match.

Troubleshooting

No revenue shows in ClickFlare

Check that the offer URL contains click_id={cf_click_id} and that the address bar shows a real ID after you click through.
Check that the integration is saved with an account and a Custom Conversion selected.
Add your custom conversion’s column to the report.
Wait for the next hourly pull before checking again.

The account won't connect

Check the Email, Password and Account ID in the New Account form. They must match your ImageAdvantage login and the account ID ImageAdvantage gave you. If you changed your ImageAdvantage password, update it in ClickFlare. If it still fails, ask your ImageAdvantage account manager to confirm the account ID.

Revenue shows on ImageAdvantage but not on the right campaign

The revenue is matched by click ID. Traffic that skipped your ClickFlare link, or used a parameter name other than click_id, can’t be matched; the name must be exactly click_id. Make sure every ImageAdvantage link in your campaigns has &click_id={cf_click_id}.

ClickFlare and ImageAdvantage totals don't match

Compare the same time zone and date range on both sides. Revenue that ImageAdvantage adjusts later also changes between pulls.

FAQ

Does ClickFlare integrate with ImageAdvantage?

Yes, through an API integration. You connect your ImageAdvantage account with your email, password and account ID, and ClickFlare pulls your revenue every hour and matches it to each click.

How often does ClickFlare get ImageAdvantage revenue?

Every hour. Each pull matches the revenue to the click through the click_id value.

Do I need to set a postback in ImageAdvantage?

Not for revenue. The integration pulls revenue through the ImageAdvantage API. What you need is the click ID in the offer URL.

Can I connect more than one ImageAdvantage account?

Yes. Add another account with + Connect Account and create a separate integration for it, with a name that tells them apart.

What currency and time zone does ImageAdvantage report in?

Ask your ImageAdvantage account manager, then set your ClickFlare reports to the same time zone when you compare numbers.

Delayed revenue

Send settled revenue to traffic sources

Custom conversions

Create the conversion types

About RSOC

How RSOC tracking works

Overview

Traffic Sources

Affiliate Networks

Search Arbitrage

Pay-Per-Call

E-commerce & Funnels

CRMs

Automation & BI

ImageAdvantage and ClickFlare Integration Guide

At a glance

How the data flows

What you’ll need

Set up the integration

Delayed revenue postback

Build the offer URL in your campaign

Verify the setup

Troubleshooting

FAQ

Delayed revenue

Custom conversions

About RSOC

​At a glance

​How the data flows

​What you’ll need

​Set up the integration

​Delayed revenue postback

​Build the offer URL in your campaign

​Verify the setup

​Troubleshooting

​FAQ

​Related

Delayed revenue

Custom conversions

About RSOC

At a glance

How the data flows

What you’ll need

Set up the integration

Delayed revenue postback

Build the offer URL in your campaign

Verify the setup

Troubleshooting

FAQ

Related