Mobipium and ClickFlare Integration Guide

• The offer URL sends the ClickFlare click ID to Mobipium in a parameter you name yourself. This guide uses tid.
• The postback URL sends it back to ClickFlare with every conversion, together with the payout. Mobipium calls it the callback URL, and you set it once for your whole account in Pixel.

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How the data flows

Ad click
  → https://trk.yourdomain.com/cf/r/CAMPAIGN?...
     (ClickFlare records the click and generates the click ID)
  → [optional lander → CTA uses the ClickFlare click URL]
  → https://xxxxx.mobipiumlink.com/?mob=yyyyy&tid=CF_CLICK_ID
     (Mobipium captures tid, because tid is the name entered in Pixel)
  → Visitor subscribes or converts on the offer
  → Mobipium fires your callback URL:
     https://trk.yourdomain.com/cf/cv?click_id=CF_CLICK_ID&payout=0.80
     (ClickFlare matches the conversion to the original click)

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What you’ll need

• An active ClickFlare account with your own tracking domain set up. Shared domains get flagged by networks and blocked by browsers. See Tracking domains.
• A Mobipium affiliate account. Some offers show REQUEST APPROVAL instead of SETUP CAMPAIGN. Mobipium’s sales team reviews those before you get a link.
• Access to the Pixel view in the Mobipium panel. It holds your callback URL for every campaign.

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What the Mobipium template contains

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Setup

1

Set up your own tracking domain

Add a custom tracking domain before anything else, for example trk.yourdomain.com. The postback URL is built on this domain, so changing it later means updating the callback URL in Mobipium too. See Tracking domains.

2

Report conversions by postback time

Go to Settings → General Settings and set Conversion registration time reporting to Postback Timestamp.With the default Visit Timestamp, ClickFlare reports a conversion on the day of the original click. A conversion that comes in later then lands on a different date than in Mobipium’s stats. See Conversion registration time.

This is an account-wide setting. It changes the date conversions are reported on for every campaign. Mobipium’s own stats are in GMT+1, so expect small day-boundary differences anyway.

3

Create the campaign

Go to Campaigns → New Campaign, choose Redirect tracking, pick your traffic source and select your tracking domain. See Creating a campaign.

4

Create the Mobipium affiliate network

While creating the offer for the campaign, create a new affiliate network in its Affiliate Network field. You can also create it first under Affiliate Networks → + New. Either way:

1. Search for Mobipium and pick the Mobipium template.
2. Keep the name, or add your account to it if you run more than one.
3. Check the parameters: Click Id {tid}, Payout {pay}.
4. Leave Transaction ID and Event Type empty.
5. Under Conversion tracking, select your own Tracking Domain and keep S2S Postback URL as the tracking method.
6. Set Payout currency to the currency Mobipium pays you in. Mobipium’s payment thresholds are in US dollars, but check the currency of your offers’ payouts in the panel.

ClickFlare builds the postback URL from these fields:

https://trk.yourdomain.com/cf/cv?click_id={tid}&payout={pay}

Copy the postback URL and save the network.

5

Get the offer's tracking link from Mobipium

In the Mobipium panel, go to Market. Filter the offers, or sort them with Order by Revenue, and open the one you want. At the bottom, click SETUP CAMPAIGN, accept the accepted traffic and regulations, and confirm. Mobipium generates a unique tracking link. If you want one of Mobipium’s pre-landers (PreLP), pick it in this setup before the link is generated.The link looks like this:

https://xxxxx.mobipiumlink.com/?mob=yyyyy

Some links use other Mobipium domains. Copy the link exactly as generated. You’ll find it again later under My Campaigns, with its stats.

6

Create the offer in ClickFlare

In the offer form:

1. Name the offer.
2. Select the Mobipium affiliate network you just created.
3. Paste the Mobipium link into Offer URL as it is.
4. Turn on Append Click ID to Offer Url. ClickFlare adds tid={cf_click_id}, built from the template’s {tid} placeholder:

https://xxxxx.mobipiumlink.com/?mob=yyyyy&tid={cf_click_id}

You can also type &tid={cf_click_id} at the end of the URL yourself and leave the toggle off. Use one or the other, not both.

Write {cf_click_id} with braces. Without them Mobipium stores the literal text cf_click_id, the callback returns that text, and the conversion cannot be matched to a click.

Set the payout to Auto so ClickFlare uses the payout value from the postback.

7

Set up Pixel in Mobipium

In the Mobipium panel, open Pixel. It has three fields. Fill in the first two and leave the third empty:

Pixel field	What to do
1. Callback URL	Paste the ClickFlare postback URL you copied. Click UPDATE.
2. Tracker parameter name(s)	Type tid. Click UPDATE.
3. Parameters to auto-append (optional)	Leave empty. See The three Pixel fields.

Pixel is account-wide. No source shows a per-offer or per-campaign callback. The same callback URL and parameter name apply to every Mobipium campaign and Smartlink you run, so changing them affects all your live links. If Pixel already points to another tracker, replacing it moves all your Mobipium conversions to ClickFlare.

8

Add a lander (optional)

If you send traffic through a lander before the offer, the lander’s CTA must use the ClickFlare click URL, not the Mobipium link. ClickFlare then adds the click ID when it redirects to the offer. See Paths with landers and offers.

9

Save the campaign and launch

Save the campaign, copy the campaign URL from the Tracking tab and use it in your ads. Before you spend money on traffic, run the checks in Verify the setup.

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The three Pixel fields

• Callback URL. You write the whole URL and put Mobipium placeholders where you want values. Mobipium replaces them on every conversion. All placeholders are optional, and you name the parameters around them yourself. For ClickFlare, use the URL the affiliate network generated.
• Tracker parameter name(s). Up to four names, separated by commas. Mobipium reads these parameters from each incoming click and returns their values as {tid}, {tid1}, {tid2} and {tid3}, in that order. With tid in the first position, {tid} returns the ClickFlare click ID. The name has to match the parameter in the offer URL exactly. It doesn’t have to match anything in the postback: the postback always uses {tid}, whatever name you enter. Mobipium doesn’t say whether names are case-sensitive, so keep it lowercase in both places.
• Parameters to auto-append. Whatever you type here, for example visitor_id={subid}, is added to every campaign URL Mobipium generates from then on. Links generated before you saved don’t change.

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Why we recommend leaving the third field empty

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Passing more values

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Transaction ID

https://trk.yourdomain.com/cf/cv?click_id={tid}&payout={pay}&txid={uni}

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Smartlinks

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Rev-share and recurring revenue

• Ask your affiliate manager how rev-share and rebill revenue is reported on your offers before you run them.
• ClickFlare counts the conversions Mobipium sends. Compare it with Mobipium’s Stats before payday, and adjust in ClickFlare if the numbers differ.

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Verify the setup

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Troubleshooting

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FAQ

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