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Aragon Advertising and ClickFlare Integration Aragon Advertising is a pay-per-call network. It has worked with affiliates since 2012 and pays for inbound calls and live transfers on duration-based CPL or CPA, across more than 25 verticals such as Medicare, ACA, auto and home insurance, final expense, roofing, HVAC, solar, pest control, tax relief and TV and internet. A sister brand, Aragon Premium, runs display, social, search and app-install campaigns. You apply on aragon-advertising.com, an affiliate manager reviews the application, and you then work in Aragon’s partner portal, which runs on Everflow. To track Aragon offers in ClickFlare, two links have to carry the ClickFlare click ID in both directions:
  • The offer URL sends the ClickFlare click ID to Aragon in sub2.
  • The postback URL sends it back to ClickFlare with every conversion, together with the payout and a unique conversion ID.
Because the portal is Everflow, the macros and menus are Everflow’s. The Everflow guide covers the platform in more depth. Aragon publishes no tracking documentation of its own, so this guide tells you what to confirm with your affiliate manager, especially for call offers.
Only need the two values? The Click ID & postback macros page has them ready to copy with your tracking domain.

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At a glance

To set up Aragon Advertising with ClickFlare:
  1. Set up your domain and postback time.
  2. Create the Aragon affiliate network.
  3. Add the postback in Aragon’s portal.
  4. Get the offer’s tracking link.
  5. Create the offer and launch.
Each step is explained in Setup.

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How the data flows

The two links mirror each other:
Offer URL = their parameter + your token. Postback URL = your parameter + their token. Everflow writes the click ID into sub2 on the way in and reads it back with the {sub2} macro on the way out.

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What you’ll need

  • An active ClickFlare account with your own tracking domain set up. Shared domains get flagged by networks and blocked by browsers. See Tracking domains.
  • An approved Aragon Advertising affiliate account, a login to its Everflow partner portal, and approval on the offer you want to run.
  • An answer from your affiliate manager on how calls are tied to clicks on your offer. See Call offers.

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What the Aragon Advertising template contains

ClickFlare has an Aragon Advertising affiliate network template. The Aragon Advertising template in ClickFlare: Click Id is {sub2}, Payout is {payout_amount} and Transaction ID is {conversion_id}
The Aragon Advertising template was first built with HasOffers (TUNE) macros: {aff_sub2}, {payout} and {transaction_id}. Aragon’s partner portal is Everflow, where those don’t work: {aff_sub2} doesn’t exist and {transaction_id} is Everflow’s click ID, not a conversion ID. If your template, or an Aragon network you created earlier, shows the old values, replace them with the ones above.

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Setup

Everything in ClickFlare is done from inside the campaign editor. Create the offer and the affiliate network inline as you go.
1

Set up your own tracking domain

Add a custom tracking domain before anything else, for example trk.yourdomain.com. The postback URL is built on this domain, so changing it later means updating the postback in Aragon’s portal too. See Tracking domains.
2

Report conversions by postback time

Go to Settings → General Settings and set Conversion registration time reporting to Postback Timestamp.Aragon reports a conversion on the day it happened. With the default Visit Timestamp, ClickFlare reports it on the day of the original click, so a call that converts days later lands on a different date in each platform. See Conversion registration time.
This is an account-wide setting. It changes the date conversions are reported on for every campaign.
3

Create the campaign

Go to Campaigns → New Campaign, choose Redirect tracking, pick your traffic source and select your tracking domain. See Creating a campaign.
4

Create the Aragon affiliate network

While creating the offer for the campaign, create a new affiliate network in its Affiliate Network field. You can also create it first under Affiliate Networks → + New. Either way:
  1. Search for Aragon and pick the Aragon Advertising template.
  2. Name it, for example “Aragon Advertising”.
  3. Check that Click Id is {sub2}, Payout is {payout_amount} and Transaction ID is {conversion_id}. Change any field that still shows {aff_sub2}, {payout} or {transaction_id}.
  4. Leave Event Type empty.
  5. Under Conversion tracking, select your own Tracking Domain and keep S2S Postback URL as the tracking method.
  6. Set Payout currency to the currency of your Aragon offers.
ClickFlare builds the postback URL from these fields:
The Conversion tracking section of the Aragon Advertising network in ClickFlare, with the generated postback URL: click_id={sub2}&payout={payout_amount}&txid={conversion_id}Copy the postback URL and save the network.
5

Add the postback in Aragon's portal

Log in to Aragon’s Everflow partner portal through Affiliate Login on Aragon’s site, and go to Postbacks → + Postback. Then set:Click Add. Everflow highlights each macro it recognizes. If {sub2}, {payout_amount} or {conversion_id} isn’t highlighted, check the spelling. If you don’t see Postbacks in the menu, send the URL to your affiliate manager and ask them to add it.
6

Get the offer's tracking link

In the portal, go to Offers, open the offer and click Offer Tracking Links. Select Redirect Link, open Additional Parameters and type {cf_click_id} in sub2. Copy the generated link:
If the offer has no tracking link, only a phone number, see Call offers before you continue.
7

Create the offer in ClickFlare

In the offer form:
  1. Name the offer.
  2. Select the Aragon affiliate network you just created.
  3. Paste the link into Offer URL. It must end in sub2={cf_click_id}. The Offer URL field of the ClickFlare New Offer form with a Aragon Advertising link ending in sub2={cf_click_id}
If you copied the link without sub2, add ?sub2={cf_click_id} (or &sub2={cf_click_id} if the link already has a ?) yourself. Use Append Click ID to Offer Url only once the network’s Click Id is {sub2}: the toggle takes the parameter name from that field, so with the old {aff_sub2} it would add aff_sub2=, which Everflow ignores.
Write {cf_click_id} with braces. Without them Everflow stores the literal text cf_click_id, the postback returns that text, and the conversion cannot be matched to a click.
Set the payout to Auto so ClickFlare uses the payout value from the postback.
8

Add a lander (optional)

If you send traffic through a lander before the offer, the lander’s CTA must use the ClickFlare click URL, not the Aragon link. ClickFlare then adds the click ID when it redirects to the offer. See Paths with landers and offers.
9

Save the campaign and launch

Save the campaign, copy the campaign URL from the Tracking tab and use it in your ads. Before you spend money on traffic, run the checks in Verify the setup.

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Call offers

An S2S postback can only return the ClickFlare click ID if the conversion is tied to the click that carried sub2. For a form, that’s automatic. For a phone call, it depends on how the offer delivers the number:
  • The visitor clicks through a tracking link to a page that shows a tracked number. The call can be tied to that click, and the postback returns sub2.
  • The number is static, printed in your ad or on your own page without a click through Aragon’s link. Nothing connects the call to a click, so no postback can return a click ID.
Aragon doesn’t document how its call offers attribute calls to clicks. Before you launch a call offer, ask your affiliate manager:
  1. Does the offer use a tracking link, and does the call get recorded against that click?
  2. Will the postback fire on a qualified call, and does {sub2} carry the value from the click?
  3. What is the qualifying call duration, and does the postback fire when the call qualifies or after the buyer reviews it?
If the answer to the first question is no, use a call tracking platform of your own that sits between your traffic and the number, or ask whether Aragon can pass calls to a number you control.

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Transaction ID

By default ClickFlare keeps one conversion per click ID. If several postbacks arrive with the same click ID and no transaction ID, ClickFlare treats them as the same conversion, and you only see one of them (the last one received). The txid parameter tells ClickFlare that each postback is a separate conversion. With {conversion_id}, two calls from the same click count as two conversions, and a resent postback for the same call replaces the first one instead of adding a second. ClickFlare doesn’t read a status from the postback. If a buyer later rejects a call that already reached ClickFlare, it stays in your numbers. Compare ClickFlare with your Aragon stats before payday, and ask your affiliate manager whether the postback fires before or after buyer review.

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Verify the setup

1

Click through the campaign

Open the ClickFlare campaign URL (with a lander, also click the CTA). When the offer loads, the first request goes to Aragon’s Everflow tracking domain. In your browser’s network tab, check that it has sub2= followed by a real ClickFlare click ID, not the literal text {cf_click_id}, and not aff_sub2=.
2

Generate a test conversion

Ask your affiliate manager to fire a test conversion on your click. A test call from your own phone may not qualify or may be flagged, so agree on the test with your manager first.
3

Check the conversion in ClickFlare

The conversion should appear on the campaign with the payout from Aragon. In Logs → Event Logs, check that it arrived with a txid (Everflow’s conversion ID).

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Troubleshooting

Work through these in order:
  • The postback isn’t active or doesn’t cover the offer. Check Postbacks in the portal: status, level and offer.
  • sub2 is empty in Aragon. The offer URL uses aff_sub2= from the old template, or the lander CTA links straight to Aragon instead of using the ClickFlare click URL.
  • The call wasn’t tied to the click. The visitor called a static number. See Call offers.
See Troubleshooting S2S postbacks for the general checks.
  • A literal {aff_sub2} or {payout} means the network still has the old HasOffers values. Change them as described in What the Aragon Advertising template contains and update the postback in the portal.
  • A literal cf_click_id means the offer URL in ClickFlare has the token without braces. It must be {cf_click_id}.
The postback uses {transaction_id}, or has no txid. Use txid={conversion_id}.
  • Check that the postback has payout={payout_amount} and the offer’s payout is set to Auto in ClickFlare.
  • A call that doesn’t reach the qualifying duration pays 0.
  • Set the affiliate network’s Payout currency in ClickFlare to the currency of your Aragon offers.

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FAQ

Yes. ClickFlare has an Aragon Advertising template. You pass the click ID in sub2 and add the ClickFlare postback in Aragon’s Everflow partner portal.
Older directory listings name HasOffers (TUNE) as Aragon’s tracking software, and the ClickFlare template was built that way. Today, the affiliate login on Aragon’s site opens an Everflow partner portal, so the Everflow macros in this guide apply. If your manager gives you a TUNE-style link with aff_sub2, follow the TUNE guide instead.
The same way as calls, if the transfer is recorded against the click and the postback fires on it. Ask your affiliate manager how transfers are reported on your offer.
Yes. Use the other Everflow sub IDs, for example sub3 for the traffic source and sub4 for the placement. Keep sub2 for the click ID.
Yes. Once ClickFlare records the Aragon conversion, it can send it to the traffic source through the traffic source’s postback or conversion API integration. Nothing changes on the Aragon side.

Macro reference

Every network’s values

Everflow

The platform behind Aragon’s portal

Postback issues

Troubleshoot S2S