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Mobidea and ClickFlare Integration Mobidea is a mobile affiliate network. You can run Single Offers, which you apply for and get approved on, or Smartlinks, which pick the offer for each visitor. Its verticals include mVAS (mobile content billed through the carrier), dating, VPN and app installs, lead generation and nutra. Everything runs in your Mobidea account, including its own tracking domains and a built-in tracker. To track Mobidea offers in ClickFlare, two links have to carry the ClickFlare click ID in both directions:
  • The offer URL sends the ClickFlare click ID to Mobidea in tag.
  • The postback URL sends it back to ClickFlare with every conversion, together with the payout. You set it once as Mobidea’s Global Postback, or per offer and Smartlink.
This guide covers the setup, why you add the tag parameter yourself, how global and per-link postbacks interact, and how to check that it all works.
Only need the two values? The Click ID & postback macros page has them ready to copy with your tracking domain.

At a glance

To set up Mobidea with ClickFlare:
  1. Set up your domain and postback time.
  2. Create the Mobidea affiliate network.
  3. Set the Global Postback in Mobidea.
  4. Copy the Mobidea link.
  5. Create the offer and launch.
Each step is explained in Setup.

How the data flows

The two links mirror each other:
Offer URL = their parameter + your token. Postback URL = your parameter + their token. Mobidea receives the click ID in tag and returns it with its click ID token. Mobidea’s tokens use double braces.

What you’ll need

  • An active ClickFlare account with your own tracking domain set up. Shared domains get flagged by networks and blocked by browsers. See Tracking domains.
  • A Mobidea affiliate account, and either an approved Single Offer or a Smartlink.

What the Mobidea template contains

ClickFlare has a Mobidea affiliate network template. It fills in the Mobidea tokens ClickFlare needs. The Mobidea template in ClickFlare: Click Id is {{EXTERNAL_ID}} and Payout is {{MONEY}}
Mobidea doesn’t publish its postback tokens. {{EXTERNAL_ID}} and {{MONEY}} come from ClickFlare’s template and from other affiliates’ setups. Mobidea shows the tokens it supports right below the postback field in your account: compare them before you save, and if the names differ, change Click Id and Payout in ClickFlare to match.

Setup

Everything in ClickFlare is done from inside the campaign editor. Create the offer and the affiliate network inline as you go.
1

Set up your own tracking domain

Add a custom tracking domain before anything else, for example trk.yourdomain.com. The postback URL is built on this domain, so changing it later means updating the postback in Mobidea too. See Tracking domains.
2

Report conversions by postback time

Go to Settings → General Settings and set Conversion registration time reporting to Postback Timestamp.Mobidea reports a conversion on the day it happened. With the default Visit Timestamp, ClickFlare reports it on the day of the original click, so a conversion that comes in later lands on a different date in each platform. See Conversion registration time.
This is an account-wide setting. It changes the date conversions are reported on for every campaign.
3

Create the campaign

Go to Campaigns → New Campaign, choose Redirect tracking, pick your traffic source and select your tracking domain. See Creating a campaign.
4

Create the Mobidea affiliate network

While creating the offer for the campaign, create a new affiliate network in its Affiliate Network field. You can also create it first under Affiliate Networks → + New. Either way:
  1. Search for Mobidea and pick the template.
  2. Name it, for example “Mobidea”.
  3. Keep Click Id {{EXTERNAL_ID}} and Payout {{MONEY}}, unless the tokens in your Mobidea account have other names.
  4. Leave Transaction ID and Event Type empty.
  5. Under Conversion tracking, select your own Tracking Domain and keep S2S Postback URL as the tracking method.
  6. Set Payout currency to the currency your Mobidea account is paid in. Mobidea quotes its payment minimum in euros.
ClickFlare builds the postback URL from these fields:
The Conversion tracking section of the Mobidea network in ClickFlare, with the generated postback URL: click_id={{EXTERNAL_ID}}&payout={{MONEY}}Copy the postback URL and save the network.
5

Set the Global Postback in Mobidea

In your Mobidea account, click the configuration wheel at the top right and select Global Postback. Then:
  1. Choose Custom postback. The other choices are templates for other trackers.
  2. Paste the ClickFlare postback URL.
  3. Compare the tokens in the URL with the list Mobidea shows below the field. They must match exactly.
  4. Save.
The Global Postback is your default for every Single Offer and Smartlink. If you set a postback on one offer or Smartlink, that one is used instead. See Global and per-link postbacks.
6

Get the offer's link from Mobidea

  • Single Offer: go to Offers, filter by Approved, open the offer and click Copy link. You only get a link once Mobidea approves you on the offer.
  • Smartlink: go to Smartlinks, choose the type of content and copy the link Mobidea creates.
7

Create the offer in ClickFlare

In the offer form:
  1. Name the offer.
  2. Select the Mobidea affiliate network you just created.
  3. Paste the Mobidea link into Offer URL and type tag={cf_click_id} at the end, after ? if the link has no query string yet, or after & if it does:
The Offer URL field of the ClickFlare New Offer form with a Mobidea link ending in tag={cf_click_id}
  1. Leave Append Click ID to Offer Url off.
Don’t use Append Click ID to Offer Url for Mobidea. The toggle builds the parameter name from the template’s Click Id token, so it adds external_id={cf_click_id}. Mobidea reads the click ID from tag, so the click ID would never reach the postback. Type tag={cf_click_id} yourself.
Write {cf_click_id} with braces. Without them Mobidea stores the literal text cf_click_id, and the conversion cannot be matched to a click.Set the payout to Auto so ClickFlare uses the payout value from the postback.
8

Add a lander (optional)

If you send traffic through a lander before the offer, the lander’s CTA must use the ClickFlare click URL, not the Mobidea link. ClickFlare then adds the click ID when it redirects to the offer. See Paths with landers and offers.Don’t use Mobidea’s own Click URL from its settings on your lander: it skips ClickFlare.
9

Save the campaign and launch

Save the campaign, copy the campaign URL from the Tracking tab and use it in your ads. Before you spend money on traffic, run the checks in Verify the setup.

Mobidea has two levels of postback: A per-offer or per-Smartlink postback overrides the Global Postback for that link. It doesn’t fire in addition to it. That has two consequences:
  • If you also run Mobidea traffic through another tracker, give those links their own postback and keep ClickFlare as the global one, or the other way round.
  • If an old per-link postback points to a previous tracker, conversions on that link never reach ClickFlare, even with the Global Postback set. Turn it off or replace it with the ClickFlare URL.

Transaction ID

By default ClickFlare keeps one conversion per click ID. If several postbacks arrive with the same click ID and no transaction ID, ClickFlare treats them as the same conversion, and you only see one of them (the last one received). Mobidea doesn’t document a token for a unique conversion ID, so the template leaves Transaction ID empty. For most Mobidea offers that’s fine: a subscription, a sign-up or an install happens once per click. If an offer can pay more than once for the same click, check the token list below the postback field for a conversion ID, or ask your affiliate manager, and use it in Transaction ID. Don’t use a random value: a resent postback would then count twice.

Verify the setup

1

Click through the campaign

Open the ClickFlare campaign URL (with a lander, also click the CTA). When the offer loads, the first request goes to Mobidea’s link domain. In your browser’s network tab, check that it has tag= followed by a real ClickFlare click ID, not the literal text {cf_click_id} and not external_id=.
2

Generate a test conversion

Ask Mobidea’s Affiliate Service or your account manager to fire a test conversion on your click. Mobidea says they can test the postback with you. A test fired without a real ClickFlare click has no click ID to match.
3

Check the conversion in ClickFlare

The conversion should appear on the campaign with the payout from Mobidea. If it doesn’t, open Logs → Event Logs: a postback with a literal {{EXTERNAL_ID}} means the token name doesn’t match your account.

Troubleshooting

Work through these in order:
  • The click ID went into the wrong parameter. The offer URL has external_id= from the Append Click ID to Offer Url toggle instead of tag=. Turn the toggle off and type tag={cf_click_id}.
  • A per-link postback overrides the global one. Check the Advanced tab of the offer, or the Smartlink’s settings, for an old postback.
  • The Global Postback uses a tracker template. It must be Custom, with the ClickFlare URL.
  • The tokens don’t match. Compare the URL with the token list below the postback field in Mobidea.
  • The lander skips ClickFlare. The CTA links straight to Mobidea instead of using the ClickFlare click URL.
See Troubleshooting S2S postbacks for the general checks.
  • A literal {{EXTERNAL_ID}} or {{MONEY}} means Mobidea doesn’t know that token. Use the names from the list below the postback field, in ClickFlare and in Mobidea.
  • A literal cf_click_id means the offer URL in ClickFlare has the token without braces. It must be {cf_click_id}.
  • Check that the postback has a payout token and the offer’s payout is set to Auto in ClickFlare.
  • Set the affiliate network’s Payout currency in ClickFlare to the currency your Mobidea account is paid in.

FAQ

Yes. ClickFlare has a Mobidea affiliate network template. You pass the click ID in tag on the offer link and set the ClickFlare URL as a Custom Global Postback in Mobidea.
Mobidea reads the tracker’s click ID from the tag parameter of the offer link, as other trackers’ Mobidea integrations also do. external_id is only what ClickFlare’s toggle derives from the template’s token name.
The templates in Global Postback fill in the URL for a few trackers. For every other tracker, including ClickFlare, choose Custom and paste the full URL. It works the same way.
Yes. Once ClickFlare records the Mobidea conversion, it can send it to the traffic source through the traffic source’s postback or conversion API integration. Nothing changes on the Mobidea side.

Macro reference

Every network’s values

Mobipium

Another mobile network

Postback issues

Troubleshoot S2S