Perform[cb] and ClickFlare Integration Guide

• The offer URL sends the ClickFlare click ID to Perform[cb] in subid2.
• The postback URL sends it back to ClickFlare with every conversion, together with the payout. In Perform[cb] it’s a Postback you add under Tracking Pixels.

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At a glance

1. Set up your domain and postback time.
2. Create the Perform[cb] affiliate network.
3. Pull your link from Perform[cb].
4. Create the offer in ClickFlare.
5. Add the Postback under Tracking Pixels.

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How the data flows

Ad click
  → https://trk.yourdomain.com/cf/r/CAMPAIGN?...
     (ClickFlare records the click and generates the click ID)
  → [optional lander → CTA uses the ClickFlare click URL]
  → https://track.clickbooth.com/c/aff?lid=123&subid1=&subid2=CF_CLICK_ID&subid3=&subid4=&subid5=
     (Perform[cb] stores the ClickFlare click ID in subid2)
  → Visitor converts on the advertiser's page
  → Perform[cb] fires your postback:
     https://trk.yourdomain.com/cf/cv?click_id=CF_CLICK_ID&payout=35.00
     (ClickFlare matches the conversion to the original click)

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What you’ll need

• An active ClickFlare account with your own tracking domain set up. Shared domains get flagged by networks and blocked by browsers. See Tracking domains.
• An approved Perform[cb] affiliate account. Offers marked ATR (Apply To Run) need approval before you can create a link for them.

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What the PerformCB template contains

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Setup

1

Set up your own tracking domain

Add a custom tracking domain before anything else, for example trk.yourdomain.com. The postback URL is built on this domain, so changing it later means updating the postback in Perform[cb] too. See Tracking domains.

2

Report conversions by postback time

Go to Settings → General Settings and set Conversion registration time reporting to Postback Timestamp.Perform[cb] reports a conversion on the day it happened. With the default Visit Timestamp, ClickFlare reports it on the day of the original click, so a conversion that comes in days later lands on a different date in each platform. See Conversion registration time.

This is an account-wide setting. It changes the date conversions are reported on for every campaign.

3

Create the campaign

Go to Campaigns → New Campaign, choose Redirect tracking, pick your traffic source and select your tracking domain. See Creating a campaign.

4

Create the Perform[cb] affiliate network

While creating the offer for the campaign, create a new affiliate network in its Affiliate Network field. You can also create it first under Affiliate Networks → + New. Either way:

1. Search for PerformCB and pick the template.
2. Name it, for example “Perform[cb]”.
3. Keep Click Id {subid2} and Payout {payout}.
4. Leave Transaction ID and Event Type empty.
5. Under Conversion tracking, select your own Tracking Domain and keep S2S Postback URL as the tracking method.
6. Set Payout currency to the currency Perform[cb] pays you in.

ClickFlare builds the postback URL from these fields:

https://trk.yourdomain.com/cf/cv?click_id={subid2}&payout={payout}

Copy the postback URL and save the network.

5

Pull your link from Perform[cb]

In Perform[cb], go to Offers, click the offer name and click Create Link (or Create Offer Group). Choose the Link Type, usually Link Only, and the traffic type and source. You can add secondary offers in case the preferred one is unavailable, or click Proceed without Secondary Offers.The link has empty sub ID fields at the end:

https://track.clickbooth.com/c/aff?lid=123&subid1=&subid2=&subid3=&subid4=&subid5=

lid is the Link ID. Pull a link for each Link ID you want to run.

6

Create the offer in ClickFlare

In the offer form:

1. Name the offer.
2. Select the Perform[cb] affiliate network you just created.
3. Paste the Perform[cb] link into Offer URL and type {cf_click_id} right after subid2=:

https://track.clickbooth.com/c/aff?lid=123&subid1=&subid2={cf_click_id}&subid3=&subid4=&subid5=

4. Leave Append Click ID to Offer Url off when the link already has an empty subid2=. The toggle would add a second subid2={cf_click_id} at the end, and the link would carry subid2 twice. Use the toggle only if your link has no subid2 at all.

Write {cf_click_id} with braces. Without them Perform[cb] stores the literal text cf_click_id, the postback returns that text, and the conversion cannot be matched to a click.

Set the payout to Auto so ClickFlare uses the payout value from the postback.

7

Add the postback under Tracking Pixels

In Perform[cb], open Tracking Pixels in the left menu and add a new pixel:

1. Choose Postback as the format (server-to-server).
2. Choose the scope: Global, Offer, Offer Group or Vertical. See Which pixel scope to pick.
3. Choose the conversion point: Main Conversion for the offer’s payout.
4. Paste the ClickFlare postback URL and save.

8

Add a lander (optional)

If you send traffic through a lander before the offer, the lander’s CTA must use the ClickFlare click URL, not the Perform[cb] link. ClickFlare then adds the click ID when it redirects to the offer. See Paths with landers and offers.

9

Save the campaign and launch

Save the campaign, copy the campaign URL from the Tracking tab and use it in your ads. Before you spend money on traffic, run the checks in Verify the setup.

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Which pixel scope to pick

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Event conversions

1. Create a custom conversion in ClickFlare, for example with the parameter event.
2. In Perform[cb], add a second Postback pixel with the conversion point Event Conversion.
3. Use the ClickFlare postback URL with txid and ct added:

https://trk.yourdomain.com/cf/cv?click_id={subid2}&payout={payout}&txid={event_name}&ct=event

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App install offers

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Verify the setup

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Troubleshooting

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FAQ

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