M4trix Network and ClickFlare Integration Guide

• The offer URL sends the ClickFlare click ID to M4trix in cid.
• The postback URL sends it back to ClickFlare with every conversion, together with the payout and an order ID.

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At a glance

1. Set the domain and reporting time.
2. Create the M4trix affiliate network.
3. Add the postback in M4trix.
4. Create the offer with cid.

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How the data flows

Ad click
  → https://trk.yourdomain.com/cf/r/CAMPAIGN?...
     (ClickFlare records the click and generates the click ID)
  → [optional lander → CTA uses the ClickFlare click URL]
  → https://offer-domain.com/intl/order.php?prod=PRODUCT&net=12345&cid=CF_CLICK_ID
     (M4trix stores the ClickFlare click ID in cid)
  → Visitor orders on the offer page
  → M4trix fires your postback:
     https://trk.yourdomain.com/cf/cv?click_id=CF_CLICK_ID&payout=30.00&txid=M4TRIX_ORDER_ID
     (ClickFlare matches the conversion to the original click)

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What you’ll need

• An active ClickFlare account with your own tracking domain set up. Shared domains get flagged by networks and blocked by browsers. See Tracking domains.
• An approved M4trix Network affiliate account, and access to the offer you want to run.
• A way to reach your M4trix manager. Since M4trix doesn’t publish its macros, your manager is the one who can confirm them.

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What the M4TRIX NETWORK template contains

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Setup

1

Set up your own tracking domain

Add a custom tracking domain before anything else, for example trk.yourdomain.com. The postback URL is built on this domain, so changing it later means updating the postback in M4trix too. See Tracking domains.

2

Report conversions by postback time

Go to Settings → General Settings and set Conversion registration time reporting to Postback Timestamp.M4trix reports a conversion on the day it happened. With the default Visit Timestamp, ClickFlare reports it on the day of the original click, so a conversion that comes in days later lands on a different date in each platform. See Conversion registration time.

This is an account-wide setting. It changes the date conversions are reported on for every campaign.

3

Create the campaign

Go to Campaigns → New Campaign, choose Redirect tracking, pick your traffic source and select your tracking domain. See Creating a campaign.

4

Create the M4trix affiliate network

While creating the offer for the campaign, create a new affiliate network in its Affiliate Network field. You can also create it first under Affiliate Networks → + New. Either way:

1. Search for M4trix and pick the M4TRIX NETWORK template.
2. Name it, for example “M4trix Network”.
3. Keep Click Id {cid}, Payout {payout} and Transaction ID {orderid}, unless your manager gave you other macros.
4. Leave Event Type empty.
5. Under Conversion tracking, select your own Tracking Domain and keep S2S Postback URL as the tracking method.
6. Set Payout currency to the currency M4trix pays you in.

ClickFlare builds the postback URL from these fields:

https://trk.yourdomain.com/cf/cv?click_id={cid}&payout={payout}&txid={orderid}

Copy the postback URL and save the network.

5

Add the postback in M4trix

In your M4trix account:

1. Go to Account settings and open the Tracking tab.
2. Click Edit, then Add Post Back.
3. Paste the ClickFlare postback URL.
4. Click Submit.

The postback sits on your account, so it covers every M4trix offer you run. If you can’t find the Tracking tab, send the URL to your manager and ask them to add it.

6

Get the offer's tracking link from M4trix

In M4trix, go to Offers, find the offer and open its Tracking links tab. Copy the link to the order page you want. It looks like this:

https://offer-domain.com/intl/order.php?prod=PRODUCT&net=12345&aff={AFFID}&sid={SUBID}&cid={CLICKID}

The link ends with placeholders in braces that are meant for a tracker to fill in. Delete aff={AFFID}&sid={SUBID}&cid={CLICKID}, so the link ends after net=12345:

https://offer-domain.com/intl/order.php?prod=PRODUCT&net=12345

Don’t leave the uppercase placeholders in the link. ClickFlare doesn’t know {AFFID}, {SUBID} or {CLICKID}, so M4trix would receive them as literal text, and a second cid would compete with the one you add.

7

Create the offer in ClickFlare

In the offer form:

1. Name the offer.
2. Select the M4trix affiliate network you just created.
3. Paste the cleaned link into Offer URL with &cid={cf_click_id} at the end:

https://offer-domain.com/intl/order.php?prod=PRODUCT&net=12345&cid={cf_click_id}

If you pasted the cleaned link without cid, you can turn on Append Click ID to Offer Url instead. ClickFlare then adds cid={cf_click_id} from the template. Use one or the other, not both.

Write {cf_click_id} with braces. Without them M4trix stores the literal text cf_click_id, the postback returns that text, and the conversion cannot be matched to a click.

Set the payout to Auto so ClickFlare uses the payout value from the postback.

8

Add a lander (optional)

M4trix offers often run behind an advertorial. If you send traffic through your own lander before the offer, the lander’s CTA must use the ClickFlare click URL, not the M4trix link. ClickFlare then adds the click ID when it redirects to the offer. See Paths with landers and offers.If M4trix hosts the advertorial for you, ask your manager how the click ID gets from the advertorial to the order page. The cid value has to survive that step.

9

Save the campaign and launch

Save the campaign, copy the campaign URL from the Tracking tab and use it in your ads. Before you spend money on traffic, run the checks in Verify the setup.

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Transaction ID

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Approved, pending and rejected orders

• If it fires when the order is placed, ClickFlare counts orders that M4trix may reject later.
• If it fires only on approval, ClickFlare counts only paid orders, but they arrive later.

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Verify the setup

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Troubleshooting

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FAQ

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